Global Hub Specialist

General Motors•Warren, MI

About The Position

The Global Hub Specialist is responsible for supporting the consistency and alignment of the brand vision across global markets. This role supports the global markets and their agency partners with strategic insights, creative oversight, and asset sharing and management. This role reports into the Global Brand Strategy & Marketing Integration Manager. The successful candidate will work closely with the global and local marketing teams, as well as cross-functional partners including, product, advertising, social, experiential, CRM, and sales to promote alignment, consistency, and efficiency in brand strategy, creative execution, and asset management across all brand markets.

Requirements

Bachelor’s degree
3+ years of marketing or global brand experience preferred; automotive industry experience recommended not preferred.
Strong project management skills with the ability to balance multiple priorities in a fast-paced environment.
Familiarity with content creation, brand governance processes, visual identity and asset management preferred.
Exceptional written and verbal communication skills.
Proficiency in managing relationships with external agencies and internal cross-functional teams.
Expertise in cross-cultural communication and collaboration with global stakeholders.
Demonstrated cultural competence, sensitivity, and diplomatic ability; willingness to navigate and respect cultural differences.
Regularly participate in global meetings which may be outside of core business hours due to local market time zones.
Ability to be a proactive, collaborative self-starter, who takes initiative and seeks out support and guidance as needed.

Responsibilities

Facilitate and manage the global creative alignment process for brand moments, by sharing briefs, gathering markets input, and ensuring global nuances, talent input and cultural sensitivities are considered.
Consolidate, update and review each market’s Go-To-Market plans for alignment.
Support communication and alignment across the brand’s global markets and agencies as needed.
Ensure content sharing globally, connecting assets with key brand moments, including Social and experiential.
Share project updates, milestones, and timelines with global stakeholders.
Manage and distribute assets between HQ and global markets, consolidating timelines and needs.
Consolidate and facilitate global toolkits and asset summary decks for campaigns and initiatives (including all channels and collaterals e.g., Social, CRM, site, experiential, racing, multicultural efforts, etc.).
Share and track project updates from global agencies.
Promote efficiency by enabling asset sharing between markets (local creative).
Provides reports, insights and recommendations on asset sharing processes, content efficiencies, and brand consistency.
Track and follow up requests from global teams, coordinate and track monthly connects and global forums.
Coordinate the global governance process, ensuring compliance with global brand standards.
Consolidate feedback and provide Governance decisions to all globally developed content to ensure brand consistency.
Facilitate guidance on creative campaigns and assets, including photography, music, and tone of voice.
Support markets with updated brand guidelines as needed.
Create monthly reports on global market activity and compliance (all channels).
Track global asset adoption rates versus local origination.
Support management of terms and usage compliance for assets, including talent and music.
Ensure compliance with asset usage terms and expiration dates.
Analyze and provide insights on best practices to increase content reuse globally.
Support global brand leadership reviews.
Identify and implement opportunities for efficiencies.