Global Head of Growth Marketing , Amazon Photos

Amazon • Seattle, WA

109d • $147,700 - $244,200

About The Position

Amazon Photos empowers customers to preserve, share, and relieve their memories using innovative AI-powered experiences on mobile applications, web, desktop, Amazon devices, and as part of Alexa+. We strive to provide customers with the best memories companion for them and their families. Join Amazon Photos as the Global Head of Growth Marketing, where you'll lead a highly visible, strategic function responsible for customer acquisition across multiple channels and marketplaces WW including GTMs around new marketplace launches. You will define and execute performance-driven campaigns, oversee experimentation, and grow a high-performing marketing team. As a strategic leader, you’ll partner across Product, Analytics, Creative, and Engineering, leveraging Amazon’s scale to drive measurable growth via paid media.

Requirements

• 10+ years of professional non-internship marketing experience.
• 5+ years of team management experience.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience using data and metrics to drive improvements.
• Experience managing teams.
• Experience communicating results to senior leadership.
• Experience driving direction and alignment with cross-functional teams.

Nice To Haves

• 10+ years in marketing, with at least 5 in growth, performance, or digital acquisition roles.
• Proven success scaling consumer‑facing digital products at scale, ideally subscription or freemium models.
• Hands-on experience managing multimillion‑dollar budgets across multiple channels and geographies, with a strong ROI focus.
• Direct, hands-on experience with DSPs, Paid Social platforms, Google Search/App campaigns, Apple Search Ads, and familiarity with ad-fraud prevention mechanisms/tools.
• Experience in driving the implementation of a robust technology stack (e.g. mobile attribution partner, data segmentation layer).
• Deep analytical skills; a strong bias toward data-driven decision making (Excel, Tableau, SQL, analytics tools).
• Excellent cross-functional collaboration experience and influence within matrixed organizations.
• Experience with app‑first or freemium consumer services (subscription, storage, photo products).
• Technical familiarity with experimentation tooling, attribution models, and performance analytics (incrementality, user health analysis).
• Advanced degree (e.g. MBA, Masters) or equivalent quantitative training.

Responsibilities

• Lead global performance marketing strategy across paid, owned, and earned channels including Display, Paid Media, Search, App Marketing, and Amazon-owned properties.
• Hire, mentor, and lead a high‑performance team, building a results‑driven culture grounded in experimentation and customer obsession.
• Manage and drive execution through external marketing agencies.
• Design and execute customer segmentation and cohort strategies, optimizing acquisition campaigns and tracking KPIs like CAC, LTV, activation, and churn.
• Work closely with the GM of the Amazon Photos business to report on performance of all spend to Amazon VPs and SVPs.
• Be part of the Amazon Photos leadership team with significant influence on business strategy.
• Run continuous A/B tests across messaging, creative, and ad formats to drive acquisition and engagement.
• Build automated reporting dashboards, performance tracking mechanisms, and data-driven decision frameworks.
• Collaborate cross-functionally with product, creative, analytics, and global finance to launch growth campaigns.
• Drive innovation by identifying whitespace opportunities and scaling best practices across territories.

Benefits

• Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package.
• Full range of medical, financial, and/or other benefits.

What This Job Offers

• Job Type: Full-time