Global Head of Digital

The Magnum Ice Cream Company • South Burlington, VT

8d • $146,240 - $219,400 • Hybrid

About The Position

As the Global Head of Digital Marketing, you will steward a team of digital experts spanning an array of disciplines from core infrastructure, digital marketing and commerce, and media all in service of delivering Ben & Jerry’s unique 3-Part Mission. In this role, you will lead a fan-centric, world-class digital marketing team focused on building brand love, cultural relevance, and memorable strategies and tactics to create long-term equity for Ben & Jerry’s. A successful Global Head of Digital Marketing will forge strong working relationships with the Ben & Jerry’s Country Business Leaders, Regional Teams, Local Digital leaders, and a vast agency and vendor network to develop and execute against these priorities. As a strategic, operational, and creative leader, the Global Head of Digital Marketing sits on the Marketing Leadership Team reporting to the CMO. Core disciplines will deliver:

Requirements

• Bachelor’s degree or representative experience.
• 10+ years of digital marketing experience in a fast-paced, high pressure marketing environment, preferably within a CPG business, franchise organization, national brand(s), and/or agency
• Deeply familiar with brand strategy, multi-channel execution (paid and owned), social platforms, e-commerce, influencer strategies, retail marketing, community building and have executed these at scale, driving business results and brand equity along the way.
• Skilled at building brand awareness and igniting consumer action.
• Demonstrated understanding how to utilize social media and social platforms to build movements, support campaigns, build understanding and drive consumers to take action.
• Experience with data analysis tools and ability to analyze data from a variety of sources to support decision making and align with the overall strategy.
• Skilled at budget management with a focus on budget allocation and optimization and the ability to build business cases for annual plans and strategic initiatives.
• Experience with franchise systems and franchisees is a plus.
• An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.
• Exceptional presentation and communication skills along with the ability to professionally communicate effectively across all levels of the organization.
• Strong ability to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally through direct and positive communications.
• Excellent leadership skills including the ability to build teams, motivate, guide, develop & mentor.
• Strong facilitation skills and managing teams through creating trust, psychological safety, and effective delegation & empowerment.
• Cooperative team player with an upbeat, positive, “can-do” attitude!

Nice To Haves

• Experience with franchise systems and franchisees is a plus.

Responsibilities

• Providing leadership for high‑performing team of digital experts
• Growing the category leading digital commerce business
• Maintaining and innovating a hybridized CPG, QSR, and Activism tech stack
• Driving AI adoption and scale throughout the organization
• Best in class digital campaigns across Scoop Shop, Packaged, and Activism activation
• Category leading competitive ROIs on global media spend
• Provide inspiring leadership and clear direction for a high‑performing global team of digital experts, fostering collaboration, growth, and excellence across all digital disciplines.
• Manage a high performing cross-disciplinary digital team through day-to-day management, annual planning, and long-term business strategy
• Maintain 1-3 year vision on cultural shifts in order to guide our digital content storytelling strategy, operational model, and priorities overseeing both internal teams and external partners
• Drive annual organizational digital commerce goal setting including company target alignment with leadership and go to market teams, in addition to identifying and pursuing long term growth opportunities
• Integrate business intelligence across CPG, digital commerce, QSR, and issue advocacy to build, maintain, or innovate upon a unified tech stack
• Champion AI adoption across the organization for personal and organizational productivity by building in-house understanding, expertise, and goals in a rapidly changing AI landscape
• Explore, test, and apply cutting edge AI opportunities to our digital marketing ecosystem including creative development, campaign optimization, and automation.
• Iterate on a cross-disciplinary digital model unifying paid media, digital storytelling, data, and technology in service of scoop shop, packaged, activism campaigns
• Partner with the Global Media Manager to ensure performance of evolving, digital-first, ROI-driven media strategy
• Align media with cross-functional campaign development team ensuring media delivers against business goals

Benefits

• Dog friendly office environment
• Volunteer days off
• Competitive salaries and comprehensive benefits package, including medical, dental and vision benefits
• Generous vacation/holiday pay
• 401(k) Retirement
• Discount programs
• Learning and development programs
• Access to our gym at headquarters and the local area
• 3 Free pints a day!

What This Job Offers

• Job Type: Full-time
• Career Level: Executive