Global Head of Digital Marketing & Content

FactSet Research Systems Inc.•Boston, MA

58d•$165,000 - $200,000•Hybrid

About The Position

FactSet creates flexible, open data and software solutions for over 200,000 investment professionals worldwide, providing instant access to financial data and analytics that investors use to make crucial decisions. At FactSet, our values are the foundation of everything we do. They express how we act and operate, serve as a compass in our decision-making, and play a big role in how we treat each other, our clients, and our communities. We believe that the best ideas can come from anyone, anywhere, at any time, and that curiosity is the key to anticipating our clients' needs and exceeding their expectations. Global Marketing at FactSet focuses on driving awareness and demand for FactSet's current and future solutions in support of company revenue goals. Through thought leadership, brand awareness initiatives and a consistent focus on the customer experience, we establish FactSet as a trusted partner helping to solve our client's greatest challenges through the power of collaboration. All along the customers' buying journey through retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs and produce compelling content that attracts, engages, and converts qualified prospects and retains customers. The Director, Digital Client Experience is responsible for oversight and execution of our end-to-end digital marketing and demand generation strategy-including websites, SEO, SEM, AI, content strategy, paid social, content marketing, analytics, and reporting-to drive measurable growth, high-quality leads, and increased pipeline contribution. This is a highly collaborative role, where you will work with senior leadership and business stakeholders as well as functional teams across Marketing & Communications to understand short and long-term ASV goals and execute a digital strategy focused on enhancing FactSet's presence and managing the stages of the digital sales funnel.

Requirements

Bachelor's degree required
12+ years of experience in digital marketing strategy and execution, including website strategy and management
Demonstrated experience with team and stakeholder management, in-house and agency
Experience with ownership of demand capture and collaboration on lead management workflow
Experience with marketing content and thought leadership management
Ownership of digital analytics
Experience working for a SaaS company

Responsibilities

Collaborate with Product Marketing and Programs business leads to understand annual priorities, goals, budgets, and marketing plans.
Develop and execute demand generation strategies leveraging multi-channel campaigns, including ABM, content marketing, paid media, and web properties, to generate high-quality leads and drive pipeline growth, aligned to business objectives.
Partner with Marketing Operations to co-manage MarTech stack, ensuring seamless execution, measurement, and optimization of digital marketing initiatives.
Oversee strategy and execution of paid digital advertising (PPC, display, social, retargeting, and programmatic) to optimize CAC, ROAS, and pipeline contribution.
Own the global website strategy and execution, including roadmap, UX, design, content, analytics, SEO testing, and personalization, ensuring it is optimized for lead generation, engagement, and performance.
Implement and optimize AI-driven features, personalization, live chat, and interactive content to improve engagement and conversion rates.
Oversee website analytics and SEO, continuously refining the site experience, content strategy, and conversion flow.
Lead the development and execution of a high-impact, multi-channel content strategy, including ads, website copy, blogs, white papers, eBooks, brochures, paid social, and content syndication, to drive demand generation and strengthen the FactSet brand.
Oversee and set the direction for content and messaging across FactSet channels (www.factset.com, FactSet Insight blog, social, etc.), collaborating with Product Marketing, Programs, organic/external social teams, internal stakeholders, and agencies to amplify brand, event, and product awareness initiatives and deepen audience engagement.
Plan and deliver thought leadership and editorial content aligned to marketing objectives such as prospect nurturing, lead capture, pipeline growth, and ASV.
Define and track key KPIs (e.g., MQLs, SQLs, pipeline contribution, lead rate, ASV, CPA).
Regularly analyze performance data, generate insights, and educate executive leadership on digital marketing effectiveness and opportunities.
Oversee and manage external agencies and vendors to accelerate growth marketing efforts.

Benefits

The opportunity to join an S&P 500 company with over 45 years of sustainable growth powered by the entrepreneurial spirit of a start-up.
Support for your total well-being. This includes health, life, and disability insurance, as well as retirement savings plans and a discounted employee stock purchase program, plus paid time off for holidays, family leave, and company-wide wellness days.
Flexible work accommodations. We value work/life harmony and offer our employees a range of accommodations to help them achieve success both at work and in their personal lives.
A global community dedicated to volunteerism and sustainability, where collaboration is always encouraged, and individuality drives solutions.
Career progression planning with dedicated time each month for learning and development.
Business Resource Groups open to all employees that serve as a catalyst for connection, growth, and belonging.

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