Global Franchise Director TAVI
About The Position
Structural Heart Business Mission: Why We Exist Our business purpose is to restore health and improve quality of life by designing and providing device and management solutions for treating structural heart disease. As the Director of Global Franchise Director- TAVI, located in Plymouth, MN, you will be responsible for setting the Division’s strategic direction and tactical implementation of full life-cycle activities for your assigned market segment. What You’ll Work On • Typically a highly experienced manager. • Decisions tend to be more tactical and operational. • Geographic scope of operation tends to be at the country level. • Typically accountable for budget. • Generalists within the job family or responsible for activities across multiple sub families such as: market research, oversight of product development and design. • Pricing, launch new products, oversee advertising campaigns, and monitor sales performance. • Contributes to business planning at the executive level to develop a marketing strategy consistent with the organization’s overall mission, vision, and objectives. • Define advertising objectives, recommend choice of media, and allocate resources so advertising campaigns are effective, economical, and appropriate for intended audience. • Select and manage ongoing relationships with vendors. • Adjust marketing strategy and plans to meet changing markets and competitive conditions.
Requirements
- Bachelor’s degree or equivalent experience required
- 12+ years of experience with or exposure to sales and/or marketing in the following areas: healthcare, medical devices, or medical diagnostics to develop the competence required to meet the skills and responsibilities of the position
- Strong understanding of market and customer dynamics and understanding of sales processes
- Understanding of the Structural Heart space, including emerging trends, competitive landscape, and patient needs.
- A strong grasp of upstream and downstream marketing strategies with a global perspective on the Structural Heart business.
- The ability to work effectively and consistently with senior leadership to plan and execute on business priorities.
- Experienced in building and leading high-performance teams while driving growth in a fast-paced, high visibility, and strategically important business unit.
Nice To Haves
- MBA or Master’s degree is preferred
- Experience in Transcatheter Aortic Valve Implantation (TAVI) space preferred.
Responsibilities
- Setting the Division’s strategic direction
- Tactical implementation of full life-cycle activities for your assigned market segment
- Market research
- Oversight of product development and design
- Pricing
- Launch new products
- Oversee advertising campaigns
- Monitor sales performance
- Contributes to business planning at the executive level to develop a marketing strategy consistent with the organization’s overall mission, vision, and objectives
- Define advertising objectives
- Recommend choice of media
- Allocate resources so advertising campaigns are effective, economical, and appropriate for intended audience
- Select and manage ongoing relationships with vendors
- Adjust marketing strategy and plans to meet changing markets and competitive conditions
- Building and leading high-performance teams while driving growth in a fast-paced, high visibility, and strategically important business unit.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
