Global Digital Performance Media Principal

nemetschek

112d • $153,800 - $192,300

About The Position

At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected, and safe, and improve the lives of design and construction professionals everywhere. The Global Digital Performance Media Principal is a hands-on, results-driven leader responsible for driving demand generation and measurable business growth for our SaaS technology supporting all sister brands. This role requires deep expertise in search engine marketing (SEM), search engine optimization (SEO), digital channel optimization, analytics, tagging, and advanced measurement enablement. Crucially, this leader will pioneer strategies to ensure our brands, content, and campaigns are discoverable not just by search engines, but by AI-powered answer engines—the new gatekeepers of digital visibility. As a critical leader of the Global Demand Generation team to jump in on day one to drive change across all Nemetschek brands while building a scalable Performance Media team, systems, and processes around them.

Requirements

• Senior-level experience in digital performance marketing for B2B SaaS or technology sectors supporting global brands.
• Proven leadership and mentoring ability with a collaborative, agile management style.
• Deep hands-on expertise in SEM, SEO, campaign setup, optimization, and reporting.
• Advanced knowledge of content optimization and AI-driven strategies for content inclusion and recommendation.
• Skilled in measurement strategy with advanced proficiency in tagging, web analytics, CRM, and attribution modeling.
• Strong data analysis skills, including incrementality, A/B testing, and translating insights to action.
• Experience with marketing automation and content management systems is a plus.
• Excellent project management and stakeholder communication skills.

Nice To Haves

• Expert in marketing technologies, specifically Marketing Automation, CRM, and Analytics.
• Agency and/or media consulting background.

Responsibilities

• Lead the development and execution of digital performance media campaigns across paid search, SEO, social, programmatic display, and other emerging digital channels.
• Own digital paid channel optimization, continuously testing and refining tactics to improve both media and business targets.
• Oversee daily, hands-on management of SEM campaigns, including analysis, multi-campaign set-up, bid management, creative optimization, conversion strategy, and reporting.
• Build full lifecycle media campaigns tailored to target segments/ICP models to support and facilitate customer journey acceleration.
• Deep understanding of B2B CRM platforms and offline conversion tracking, with the ability to adapt media and attribution strategies as third-party cookies are phased out.
• Design a precise content strategy, including what individual pieces need to be created based on solutions and audiences, how and where to distribute them, and how to measure success.
• Set up and own advanced tag management solutions to ensure accurate tracking, measurement, and attribution of all digital media activities.
• Manage media and conversion attribution from first touch, last touch, and multitouch attribution to maximize media performance.
• Own the build and optimization of analytics dashboards and views while partnering with the Director of Data Analytics & Insights on advanced views.
• Collaborate with cross-brand leadership on media budget strategy, allocation, and forecasting.
• Collaborate cross-functionally with product, creative, analytics, and sales teams to ensure digital media strategies are integrated with broader marketing and business objectives.
• Build and develop a high-performing team of digital marketing professionals.
• Stay ahead of digital marketing trends, search engine algorithm updates, and the evolving landscape of AI-powered content discovery.
• Design, develop, and implement strategies to ensure our content is discoverable and recommended by AI-powered answer engines.
• Build and optimize modular, structured content that AI can confidently reuse and recommend.
• Syndicate content across platforms to maximize visibility where AI systems source their data.
• Develop unique frameworks, models, and terminology to embed our expertise into the industry’s and AI’s collective vocabulary.

Benefits

• People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity.
• Competitive compensation and benefits package.
• Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs.
• Opportunity for continuous professional development through things like Pluralsight, conferences, and certification programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees