Global Digital Marketing Industry Lead

Autodesk

11d

About The Position

The Global Senior Digital Marketing Manager, Industry Lead is a key member of Autodesk’s Global Acquisition & Performance Marketing (APM) organization. This role owns the full-funnel acquisition strategy and activation for a designated industry (AEC, D&M, M&E, AutoCAD, etc.) across all paid media platforms and all 3rd-party demand-generation channels. You will partner closely with Autodesk’s IPEM (Industry, Portfolio, and Emerging Business Marketing) team, Global Campaigns, and channel specialists to design and execute end-to-end industry acquisition programs. We are looking for someone who brings strategic depth, hands-on expertise across digital acquisition channels, and prior experience leading agencies or teams.

Requirements

10+ years of experience in digital marketing, performance media, or acquisition marketing
Hands-on experience across SEM, Paid Social, Display/Programmatic, YouTube/CTV, Affiliate, Retargeting, and emerging paid platforms
Direct experience managing or overseeing: HQL programs Content syndication Review site strategy 3rd-party email & lead-generation vendors DOOH/OOH media
Strong analytical skills and experience with CRM and marketing automation tools (e.g., Salesforce, Marketo)
Experience resolving tracking/tagging issues, attribution discrepancies, and measurement challenges
Demonstrated ability to lead agencies and influence cross-functional teams
Prior people-management experience (formal or informal)
Excellent communication and presentation skills; ability to simplify complex data and influence global stakeholders

Nice To Haves

Experience in B2B SaaS, enterprise software, or industries relevant to Autodesk (AEC, D&M, M&E, AutoCAD)
Familiarity with CDPs, server-side tracking, privacy compliance, and data governance
Experience with MMM, MTA, and advanced attribution methodologies
Understanding of global marketing, localization requirements, and regional media nuances

Responsibilities

Own the global acquisition strategy, media mix, and investment approach for the assigned industry
Partner with IPEM and Campaigns teams to define full-funnel objectives, target audiences, value propositions, and activation plans
Translate industry goals into integrated digital marketing strategies across: SEM: Google, Microsoft Paid Social: LinkedIn, Meta, X, Reddit, TikTok Display & Programmatic: DV360, The Trade Desk, CTV, YouTube, retargeting Affiliate marketing Review sites: G2, Gartner, TrustRadius Content syndication & HQL programs 3rd-party email and lead-generation vendors DOOH / OOH advertising
Lead forecasting, scenario planning, and budget recommendations with APM leadership
Provide hands-on leadership and oversight across all paid media channels and demand-gen programs supporting the industry
Guide agencies and channel specialists to ensure flawless trafficking, correct tagging/tracking, execution quality, and adherence to Autodesk governance standards

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work.
Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

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