Global Digital Content and Social Media Manager
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About The Position
Barilla International is looking for a Global Digital Content and Social Media Manager to lead the social media content creation and editorial plan for Barilla global channels Pasta and Condiments. The successful candidate will lead the development and the production of the social media assets, the global editorial plans and the global channel strategy, accordingly to the global content strategy for all global channels for Pasta and Condiments. The Global Digital Content and Social Media Manager will be responsible for growing the engagement of the Barilla global channels and nourishing the iconicity of the Brand, test learn and optimize the content through the Barilla tools and the learnings from the Analytics&insight Team in London, liaising with main digital platforms (i.e. Meta, Google, Tiktok), measuring and securing the return of the paid media assets. This will involve providing insights and inputs about media, leading relationships with digital and creative agencies, proposing content in line with our global content strategy, supporting the management of regional initiatives, and working in strict collaboration with the Global Equity team and the Analytics and insight Team. The candidate will also be responsible for cascading the global content strategy and editorial plans to regions/countries, building the consistency and the equity of Barilla brand accordingly to specific KPIs (i.e. engagement rate and earned media).
