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CreativeX is a B2B SaaS technology platform that helps global marketing teams make smarter creative decisions and elevate creative expression through the clarity of data. Our technology powers creative decision-making at some of the biggest brands in the world, including Google, Unilever, Pepsi, Bayer, Mondelez, Heineken, and more. We use computer vision and other machine learning techniques to extract creative data from our client's digital advertising copy and transform those previously dark signals into a standardized data model at industrial scale. This creates a new, unique and powerful first-party data set that represents the last and most impactful untapped reservoir of advertising performance. Our objective is to help marketing organizations power every creative decision with data.