Global Brand Lead, Director

Takeda Pharmaceutical Company • Cambridge, MA

275d • $174,500 - $274,230 • Remote

About The Position

This leader is the first Global Brand Leader for this indication and will play a critical role in establishing the brand strategy and preparing the regions/LOCs for launch success. You will lead the AMR indication of our promising pipeline CD-38 program, which is in development in multiple indications. Maximize the value of the asset in AMR by shaping the development of the global commercialization strategy. Lead a fully integrated cross-functional team and work in close partnership with regions and key countries to develop the optimized cross-functional global launch plan. Lead growth initiatives that enable successful launch and future life-cycle management.

Requirements

• University degree in marketing/business or life sciences; an advanced degree is a plus
• 10+ years pharma experience; specific experience in therapeutic area is a plus
• Excellent communication/influencing skills
• Seasoned marketer with in-line brand experience required (local or global)
• Launch experience required (local or global)
• Knowledge and experience with digital engagement among patients and HCPs
• Business acumen, with a strong appreciation for cross-cultural and cross-functional differences
• Ability to understand and interpret medical information; working knowledge of evidence-based medicine

Responsibilities

• Be the single commercial point of accountability for this indication
• Create and evolve the TPP, input in the clinical development plan, protocol and integrated evidence plan in support of TPP
• Work in close collaboration with the other indications leads to maximizing the overall Franchise
• Generate actionable market and patient insights for the priority market to uncover needs and inform strategy and ensure continuous scanning of the competitive landscape and market dynamics evolution to refine strategy as needed
• Translate the asset's leading science into product strategies, uniquely positioning our organization to improve patients' outcomes and contribute to Takeda's growth
• Ensure country-level engagement on the commercial strategy, launch excellence, and competitive preparation
• Lead the development of a fully integrated cross-functional plan to ensure organizational readiness, access across regions and successful launch
• Partner with insights and analytics team, finance team and regions to support the development of long and medium-range plans and appropriate resource allocation to support best-in-class launch preparation
• Support all relevant sub-teams and input into their deliverables as needed
• Serve as brand champion
• Establish global brand identity, campaign and key messages with a view to other indications
• Define and implement growth-driving marketing initiatives

Benefits

• Medical, dental, vision insurance
• 401(k) plan and company match
• Short-term and long-term disability coverage
• Basic life insurance
• Tuition reimbursement program
• Paid volunteer time off
• Company holidays
• Well-being benefits
• Up to 80 hours of sick time per calendar year
• Accrual of up to 120 hours of paid vacation for new hires

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree