Global Associate Marketing Manager, Baseball

New Balance Athletics • Boston, MA

244d

About The Position

As a Global Marketing Associate Manager, Baseball, you will be crucial member of the team responsible for developing innovative and disruptive marketing programs to reach New Balance's Baseball consumer. They will assist in the research, planning and execution of Baseball category and product content initiatives. They will work cross functionally with internal teams (Merchandising, Creative Services, PR, Social, Retail, Digital, Product, Legal, Partnerships) and external partners (Agencies, Media). The role will serve as both a resource for regional marketing teams, as well as our key athletes and retailers, to grow our presence in Baseball.

Requirements

• A bachelor's degree in business, Marketing, Communications or related field required.
• 5+ years of relevant marketing experience with relevant brands, agency, team or media company preferred.
• Strong understanding of digital-first demand generation and a track record of driving marketing results.
• Superior problem solving and analytical skills.
• Strong executional skills; consistently produce results and meet deadlines.
• Excellent verbal and written presentation skills, with proficiency in PowerPoint.
• Previous experience working with professional athletes preferred.
• Stays current on industry and marketing trends, as well as sport and culture.
• Demonstrates strong knowledge of relevant social platforms, including but not limited to Facebook, Twitter, Instagram, YouTube, Snapchat and TikTok.
• Proactive, adaptable and self-motivated with a superior attention to detail.
• Budget and project management skills essential.
• Experience working with international markets preferred.
• Bilingual in English and Japanese preferred but not required.

Responsibilities

• Support the delivery of Seasonal Global Marketing plans.
• Develop campaigns, aligned to consumer journey needs, that drive demand for both athlete signature and inline baseball products.
• Support on yearly Athlete Activation planning.
• Partner with regional leads on select events and activations such as World Baseball Classic and Opening Day.
• Own content creation, publishing and community management for the New Balance Baseball social media channel.
• Manage our product launch calendars, and a real-time sport moments calendar.
• Manage all seasonal product ordering of samples for seeding and production.
• Provide on-the-ground support for global photoshoots and productions with talent.
• Work with Global Partnerships team to activate partnerships such as MLB and the NY Mets.
• Manage and distribute global assets across cross-functional and regional marketing teams.
• Assist with budget support including entering PO's, processing invoices & tracking payments, product samples (prototypes, sales samples and XTRs).

Benefits

• Comprehensive traditional benefits package including three options for medical insurance, dental, vision, life insurance and 401K.
• Opportunities for online learning and development courses.
• Tuition reimbursement.
• $100 monthly student loan support.
• Various mentorship programs.
• Yearly $1,000 lifestyle reimbursement.
• 4 weeks of vacations.
• 12 holidays.
• Generous parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• Education Level: Bachelor's degree