Canva-posted 10 months ago
$150,000 - $232,000/Yr
Full-time • Mid Level
San Francisco, CA
Professional, Scientific, and Technical Services

As Canva scales, change continues to be part of our DNA. This role is focused on owning organic growth across Google Play, Apple App Store, and Microsoft Store for Canva in key global markets. You will develop and implement market-level ASO strategies and work closely with local marketing teams. This is not just about optimizing and tweaking here and there - it's about holistic app store marketing strategies. You will undertake continuous app store optimization (ASO) to maximize our app store visibility and conversion, seek out new opportunities provided by data and competitive research, and run app store promotions via iOS In App Events and Google Play Promotional Content cards. You will create and implement Google Play Custom Store Listings and iOS Custom Product Pages to capitalize on high growth opportunities unlocked by customizing content. Additionally, you will own analytics in the app stores, such as conversion optimization, app store visibility, promotion effectiveness, overall signups, and monthly active users. You will increase quality traffic to Canva using legitimate growth efforts, apply your ASO skills to the Canva Desktop App, and collaborate with multiple teams across Canva including Creative, Performance Marketing, International Marketing, Data, and Product Marketing.

  • Own organic growth across Google Play, Apple App Store, and Microsoft Store for Canva in key global markets.
  • Develop and implement market-level ASO strategies and work closely with local marketing teams.
  • Undertake continuous app store optimization (ASO) to maximize app store visibility and conversion.
  • Run app store promotions via iOS In App Events and Google Play Promotional Content cards.
  • Create and implement Google Play Custom Store Listings and iOS Custom Product Pages.
  • Own analytics in the app stores, such as conversion optimization and promotion effectiveness.
  • Increase quality traffic to Canva using legitimate growth efforts.
  • Apply ASO skills to the Canva Desktop App.
  • Use insights tools to find new demand on the app stores for product features.
  • Collaborate with multiple teams across Canva including Creative, Performance Marketing, International Marketing, Data, and Product Marketing.
  • Deep ASO experience on a global scale for major mobile apps.
  • Proven track record of implementing ASO strategies and partnering with stores to grow mobile audiences.
  • Experience with App Store Connect and Google Play Developer console.
  • Experience with ASO tools like Data.ai, SplitMetrics, and AppTweak.
  • Experience working with desktop app stores such as Microsoft Store and Mac App Store.
  • Understanding of how app stores operate and what drives performance.
  • Passion for cultural localization and experience with ASO across different languages and markets.
  • Clear, concise, and persuasive verbal and written communication skills.
  • Holistic mobile data analysis skills.
  • Bachelor's degree in Marketing or Data Science is highly regarded.
  • Equity packages.
  • Health benefits plans.
  • 401(k) retirement plan with company contribution.
  • Inclusive parental leave policy.
  • Annual Vibe & Thrive allowance.
  • Flexible leave options.
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