Global Account-Based Marketing Lead

Notion • San Francisco, CA

312d • $230,000 - $270,000

About The Position

Notion has a very successful 'land and expand' business model. Our customers start using Notion for free, and upgrade over time as they expand their teams and embrace increasingly sophisticated use cases. Often, our Notion users and champions are different than the person who has enterprise purchasing authority. The Demand Gen team serves as a dot-connecter across sales, marketing and operation teams to identify, engage, and convert decision makers at our target mid market and enterprise companies. As the Global Account-Based Marketing (ABM) Lead, you will own and execute global ABM strategy, campaign creation, pipeline metrics, and more. This is a highly strategic role focused on driving results that contribute meaningfully to Notion's bottom line.

Requirements

• At least 8-10 years of experience in Account-Based Marketing at growth phase B2B SaaS companies including at least 5 years leading ABM teams.
• A track record of hitting aggressive growth goals leveraging ABM channels (paid advertising, content syndication, direct mail, etc), expert in end-to-end campaign development, execution, and measurement.
• Proven track record of defining and delivering complex global ABM programs and campaigns.
• Strong analytical skills with a data-driven approach to understand customer journeys and decision makers.
• Excellent communication skills and great at building cross functional relationships.
• Proven track record of hiring and managing high-performing and highly collaborative account-based marketing teams.

Nice To Haves

• Experience driving ABM for a freemium SaaS business.

Responsibilities

• Lead a best in class account-based marketing function globally: Own strategy, execution, and the results of your programs, including 1:many, 1:few and 1:1 ABM campaigns and programs that drive prospect engagement of a set list of target accounts—advancing them through the sales funnel.
• Partner closely with the Head of Demand Gen and GTM leadership on ABM strategy that is innovative and appropriate for Notion's funnel and market.
• Execute and deliver key performance indicators such as leads generated, pipeline contribution, program performance metrics, and revenue influenced, and report on your programs with actionable insights.
• Partner with our Operation and BizTech teams to manage and better utilize our go-to-market and ABM systems to target top-of-funnel customers and target marquee accounts through their buying journey.
• Partner closely with Sales and broader Marketing team to build customized marketing plans and objectives for top accounts and craft hyper-relevant, tailored programs that nurture those accounts from prospecting to close to expansion.
• Foster a productive and collaborative work environment within the marketing team and with other departments. Embody our values and develop strong relationships across the business.

Benefits

• Highly competitive cash compensation
• Equity
• Benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Senior