Generative Content Developer

Cascade Energy • San Diego, CA

4d • $73,920 - $116,160

About The Position

We are seeking a Generative Content Developer. In this role, you will drive Cascade Energy's strategic marketing initiatives through data-driven, AI-enhanced copywriting that transforms complex technical concepts, market research, customer personas, and pain points into compelling, conversion-focused marketing materials. This strategic role requires a seasoned marketing professional who can leverage AI-powered platforms to scale content production while maintaining brand voice consistency and strategic messaging alignment across all channels. Reasonable accommodation will be provided to enable individuals with disabilities to perform the essential functions of the job. Below is a summary of key responsibilities; however, this role encompasses a broader scope that offers significant opportunities for impact.

Requirements

• Bachelor's or Associates degree in Marketing, Advertising, Communications, English, Journalism or related field.
• 5+ years of professional experience in B2B copywriting, advertising copywriting, or content marketing roles, preferably including:
• -At least 3 years in technically complex industries (energy, engineering, technology, SaaS, sustainability, or similar)
• -Experience working in-house at B2B companies and/or at advertising/marketing agencies
• -Proven track record developing successful advertising campaigns with measurable results
• A portfolio or examples of work will be required as part of this hiring process.
• If advanced to the interview stage, you will be asked to complete an assignment.

Responsibilities

• Strategic Content Development & Translation
• Translate Complexity into Clarity
• Strategic Messaging Development
• Data-Driven Copywriting
• Persona-Based Content Creation
• Multi-Format Content Translation
• AI-Powered Content Leadership
• AI Tool Integration
• Repeatable Prompts & Agents
• AI Training & Enablement
• Content Velocity Optimization
• AI-Human Collaboration
• Strategic Advertising & Campaign Copywriting
• Conversion-Focused Copy
• Campaign Messaging Architecture
• A/B Testing & Optimization
• SEO/SEM Strategy
• Thought Leadership Content
• Success Story Development
• Marketing Collateral Development
• Strategic Content Planning
• Omnichannel Content Creation
• Brand Voice Stewardship
• Collaborative Content Development
• Content Library Management
• Quality Assurance

Benefits

• Our total rewards include competitive pay and a comprehensive benefits package designed to support your wellbeing and financial security.
• We provide health, dental, and vision coverage, along with flexible spending and health savings account options that include employer contributions.
• Additional benefits include life insurance, short- and long-term disability coverage, paid parental leave, and a 401(k)-retirement plan with a guaranteed 3% employer contribution.
• Cascade is proud to offer an Employee Stock Ownership Plan (ESOP), annual cash performance bonuses, paid vacation and sick time, and an inclusive, flexible holiday policy.
• To further support wellbeing, we provide a $500 contribution that can be applied to an HSA, FSA, or Lifestyle Spending Account

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree
• Number of Employees: 101-250 employees