General Sales Manager

Swickard Palo Alto II, LLC d/b/a Mercedes-Benz of Palo Alto • Palo Alto, CA

8d • $150,000 - $300,000 • Onsite

About The Position

We didn't post this role because someone left. We created it because we're growing and the operation has earned it. Mercedes-Benz of Palo Alto is performing at a national level — consistently ranked among the top Mercedes-Benz dealers in the country — and we need a General Sales Manager who can take full ownership of what comes next.

This is a senior leadership role with real authority: you'll oversee 2 Sales Managers, own new and used sales performance, drive F&I results, and report directly to the GM. In year one, success looks like a tighter, more consistent sales process, a stronger team culture, and gross profit that reflects the market we're in.

Why Mercedes-Benz of Palo Alto?
Senior candidates have options. Here's why this one is worth a serious look:
• Nationally ranked Mercedes-Benz dealer — you're joining a store that already has credibility, not one you have to rebuild
• Award-winning customer satisfaction scores — the culture of hospitality is real, and it's already embedded in how the team operates
• Palo Alto is one of the most active luxury automotive markets in the US — the demand, the clientele, and the gross opportunity are exceptional
• Swickard Auto Group is one of the fastest-growing dealer groups in the country — recognized by Automotive News — with a genuine track record of promoting GSMs to GM

Requirements

• Current or recent GSM experience — OR a high-performing Sales Manager who has been directly overseeing other managers and is ready for the next level
• Proven ability to develop Sales Managers, not just manage them — you build people up, not just hold them accountable
• Deep fluency across variable ops and F&I — you understand how new, used, and finance work together to drive total store performance
• Experience running 50+ units per month at a luxury or high-volume dealership
• Strong command of CRM tools, desking software, and data-driven performance management
• Instincts for the luxury customer — you know what a Mercedes-Benz buyer expects before they walk through the door
• The kind of leadership presence and emotional intelligence that raises the standard just by being in the room
• Alignment with our core values: kindness, optimism, curiosity, work ethic, empathy, and integrity

Responsibilities

• New and used vehicle sales — full P&L ownership across both departments, 50–80 units per month
• F&I performance — partnering with your F&I team to maximize per-unit profitability while protecting the customer experience
• 2 Sales Managers — developing, coaching, and holding them accountable to both performance metrics and culture standards
• Inventory strategy — collaborating with the GM on stocking levels, turn rates, and new vs. used mix
• Sales process integrity — ensuring consistency, compliance, and a hospitality-first experience on every deal
• Market intelligence — staying ahead of luxury trends, competitor activity, and buyer behavior in the Silicon Valley market

Benefits

• Medical, Dental & Vision
• Pet Insurance
• Life Insurance
• Optional Disability Coverage
• 401(k) Plan
• Paid Holidays & PTO
• Genuine career path to General Manager within Swickard's expanding national dealer group — we promote from within.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed