Chevrolet General Sales Manager

Berglund Chevrolet • Roanoke, VA

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About The Position

Berglund Automotive is seeking a proven General Sales Manager (GSM) to lead a strong, established Chevrolet dealership in Roanoke, VA. If you’re a results-driven leader who knows how to run a strong desk, develop people, and elevate a team’s performance, we want to talk.

Berglund Chevrolet, part of Berglund Automotive, is a well-established and reputable automotive group with 10 locations, representing 20 different automotive brands throughout Southwest and Central Virginia.

Berglund Automotive is an equal opportunity employer, and we encourage candidates from all backgrounds to apply.

Requirements

• Proven experience as a GSM or high-performing Sales Manager in a high-volume dealership
• Strong desking and deal-structure skills with a track record of driving gross
• A leader with emotional intelligence — able to motivate, coach, and hold people accountable the right way
• Someone who leads from the front, not from behind a desk
• High level of organization, follow-through, and operational discipline

Nice To Haves

• Experience with Chevrolet or domestic brands is a plus

Responsibilities

• Lead variable operations including new, used, and F&I performance
• Drive consistent profitability, deal structure, and desking strategy
• Establish clear expectations and hold the team accountable to daily activity, gross, and volume targets
• Coach and develop team members to improve performance and consistency
• Build a culture of urgency, professionalism, and customer focus

Benefits

• 10 locations and 20+ brands with real opportunity for career growth
• Family-owned organization with a long-standing reputation in Southwest Virginia
• Leadership team committed to performance, accountability, and doing things the right way
• Competitive compensation with performance-driven upside

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1-10 employees