General Sales Manager (GSM)

Lenz Truck Center•Fond Du Lac, WI

3d•Onsite

About The Position

Lenz Truck Center is seeking a proven General Sales Manager (GSM) to lead the Sales and Finance operations at our Fond du Lac, WI location. This is a hands-on leadership role responsible for people, process, pricing, inventory, deal structure, and execution. The GSM will own day to day sales operations and be accountable for driving consistent, professional performance. This role is ideal for a disciplined, competitive leader who believes strong processes, clear accountability, and daily execution drive results.

Requirements

Proven experience as a General Sales Manager or senior sales leader
Strong desking, deal-structuring, and trade appraisal experience
Demonstrated success improving sales volume, gross, and inventory performance
Advanced working knowledge of Cox Automotive Software
Ability to lead from the front and produce when needed
Comfortable delivering direct feedback and managing performance

Responsibilities

Desk, structure, and approve retail deals
Oversee and approve trade appraisals
Ensure compliant profitable deal structures
Monitor front end and back end gross performance daily
Actively assist in sales and F&I production when staffing requires hands on support
Review vehicle pricing using market data
Manage inventory aging and turn strategies
Partner on inventory acquisition to align with market demand
Lead sales meetings and ongoing training
Coach, and develop sales and F&I staff
Establish and maintain a culture of accountability, preparation, and performance
Own lead management, response standards, and follow-up execution
Monitor lead to sale performance metrics and enforce CRM compliance