General Manager

Red Rock Honda•Grand Junction, CO

About The Position

The General Manager is fully accountable for the performance, profitability, and culture of the Honda dealership. This role leads the store’s management team, drives operational discipline, ensures strong customer retention, and executes group and OEM strategies. The GM operates with autonomy while leveraging the scale, resources, and best practices of the Red Rock / Tim Dahle Auto Group’s 13-store platform.

Requirements

Proven experience as a General Manager or senior operational leader in an automotive dealership
Strong understanding of dealership financial statements and operational KPIs
Demonstrated ability to lead teams, drive accountability, and deliver results
Honda (or import OEM) experience strongly preferred
Experience operating within a multi-store group environment is a plus

Nice To Haves

Honda (or import OEM) experience strongly preferred
Experience operating within a multi-store group environment is a plus

Responsibilities

Lead, develop, and hold accountable all department managers (Sales, F&I, Service, Parts, etc).
Drive dealership profitability, customer satisfaction, and market share across all departments.
Set annual operating plans and monthly performance goals; monitor results and adjust quickly.
Maintain strong financial controls, including daily doc and timely, accurate financial statements.
Partner with the centralized accounting office to manage forecasts, expense discipline, and compliance.
Ensure OEM standards, brand representation, and reporting requirements are consistently met.
Build and sustain a high-performance culture focused on accountability, teamwork, and continuous improvement.
Resolve escalated customer issues and protect the dealership’s reputation.
Collaborate with Red Rock / Tim Dahle Auto Group leadership to align store performance with group objectives.

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