General Manager - Lehigh University

LEARFIELD • Bethlehem, PA

1d

About The Position

Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports Properties and serve as the primary liaison to the university’s Athletics Department. This role is a foundational leadership position responsible for managing the day-to-day operations of the property and supporting the successful execution of the university’s athletics multimedia rights agreement and corporate partner platform. The GM plays a key role in representing Learfield on campus and ensuring a collaborative, values-based partnership. In this role, you’ll take ownership of local sponsorship sales and property operations, working closely with the university, corporate partners, and internal teams. This is a hands-on, revenue-focused position — ideal for someone who thrives in a fast-paced environment, excels at building relationships, and is energized by the opportunity to grow a property’s impact through creative and strategic sales efforts. While the role may include oversight of part-time or support staff, success is rooted in individual contribution, strong campus collaboration, and a relentless drive to deliver results.

Requirements

• 4+ years of experience in sponsorship sales, sports marketing, or other relevant B2B selling environments.
• Proven ability to sell and renew marketing partnerships with measurable results.
• Strong relationship-building, communication, and presentation skills.
• Ability to work independently while collaborating with internal teams and external partners.
• Highly organized with excellent attention to detail and follow-through.
• Strong business acumen and problem-solving skills.
• High level of professionalism, integrity, and drive for success.

Nice To Haves

• Experience working with or around collegiate athletics.
• Bachelor’s degree from a four-year college or university.

Responsibilities

• Serve as the primary Learfield point of contact for the university’s Athletics Department and key campus stakeholders.
• Lead all local sponsorship sales efforts, including prospecting, pitching, closing, and renewing integrated marketing partnerships across traditional, digital, social, and experiential platforms.
• Manage the day-to-day execution of the university’s multimedia rights agreement, ensuring alignment with campus goals and brand standards.
• Build strong relationships with sponsors, university leaders, and internal stakeholders to drive engagement and business growth.
• Collaborate with corporate support teams (e.g., marketing, digital, legal, activation) to develop custom solutions and deliver top-tier partner service.
• Maintain property-level business planning, reporting, and forecasting to support operational efficiency and revenue accountability.
• Represent Learfield in campus meetings, events, and community functions to strengthen partnership presence.
• May oversee part-time staff in support of sales and event execution.
• Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university.

Benefits

• Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability.
• Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level