General Manager

Spartan Fitness • Fredericksburg, VA

24d

About The Position

The General Manager is responsible for overseeing all aspects of studio operations, sales performance, and team leadership to ensure the highest level of member satisfaction and business success. This role drives revenue growth through effective sales strategies, community engagement, and staff development. The General Manager serves as the operational leader of the studio by maintaining a clean, organized, and motivating environment while upholding company standards, policies, and values.

Requirements

• Proven ability to meet and exceed sales goals while effectively managing a team.
• Strong leadership skills with the ability to inspire, coach, and hold staff accountable.
• Excellent communication and interpersonal abilities in person, by phone, and through digital channels.
• Highly organized with strong attention to detail, accuracy, and follow-through.
• Proficient in prioritizing tasks and meeting deadlines in a fast-paced, changing environment.
• Professional, punctual, and dependable with a strong sense of integrity and discretion.
• Demonstrated ability to problem-solve and make sound business decisions.
• Passion for health, wellness, and fitness.
• Proficiency in Microsoft Office Suite, Google Workspace, social media platforms, and studio management software (e.g., ClubReady).
• High school diploma or equivalent required
• Minimum of 2+ years of sales and customer service experience, preferably in the fitness, wellness, or retail industries.
• Prior leadership experience managing teams and overseeing business operations preferred.
• Proven track record in managing multiple revenue streams including memberships, retail, private training, and teacher training.

Nice To Haves

• Associate’s or Bachelor’s degree preferred.

Responsibilities

• Manage daily staff operations, including scheduling and shift coordination.
• Lead, motivate, and coach staff to achieve sales and service goals.
• Foster a team environment built on accountability, mutual respect, and collaboration.
• Communicate company policies, procedures, and performance expectations clearly to all staff.
• Monitor staff performance to ensure adherence to operational standards and customer service excellence.
• Provide ongoing feedback and support to promote individual and team success.
• Implement and manage the sales process to schedule prospects into Demo classes and convert leads into members.
• Drive membership sales and ensure member retention through exceptional customer service and engagement.
• Manage and oversee staff scheduling to maintain adequate coverage and efficient studio operations.
• Coordinate directly with vendors to maintain accurate inventory counts and ensure retail and product stock levels are sufficient.
• Lead, coach, and develop Sales Representatives to achieve sales goals while fostering accountability, teamwork, and respect.
• Utilize ClubReady (or comparable studio software) to track and analyze key performance metrics, including revenue, attendance, and member engagement.
• Exercise independent judgment in addressing and resolving customer service concerns at a high level.
• Conduct timely follow-up and follow-through with prospective members to drive conversion and retention.
• Manage billing processes, including collection of outstanding dues.
• Ensure studio cleanliness, organization, and professional presentation at all times.
• Enforce all company policies and operational procedures to maintain compliance and consistency.
• Maintain adequate stock of administrative supplies, promotional materials, and studio literature.
• Plan, schedule, and participate in networking and community events to increase brand awareness and generate new leads.
• Strategically manage and track marketing campaigns and promotions to support membership growth.
• Assist with cleaning and maintenance tasks to ensure a safe and welcoming environment for staff and members.
• Perform other related duties as assigned by management.

Benefits

• ALL Spartan employees are eligible to participate in the Spartan 401K program with up to a 5% match.
• Benefits include: Medical Dental Vision Short & Long Term Disability Other Ancillary Products

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED
• Number of Employees: 1,001-5,000 employees