General Manager

Penns Woods Winery•Chadds Ford, PA

15d•Onsite

About The Position

Penns Woods Winery, family-owned and award-winning Pennsylvania winery, is seeking an experienced and dynamic General Manager to lead our day-to-day operations, elevate guest experience, and support our continued growth. This is a hands-on leadership role ideal for someone who thrives in a hospitality environment, enjoys building strong teams, and has a passion for wine, service, and operational excellence. Location: Chadds Ford, PA Employment Type: Full-Time, Wednesday - Sunday

Requirements

3-5+ years of management experience in hospitality, retail, beverage, or winery/vineyard operations.
Strong leadership skills with the ability to motivate, train, and direct teams.
Excellent organizational and problem-solving abilities.
Strong customer service and communication skills.
Experience with POS systems (e.g., Commerce7), scheduling and reservations platforms (Tock and Homebase), and basic Excel/Google Sheets.
Ability to lift 50 lbs and work weekends, evenings, and event shifts as required.

Nice To Haves

Wine knowledge is a plus; willingness to learn is essential.

Responsibilities

Tasting Room & Hospitality Oversight Oversee day-to-day tasting room operations, guest services and property activities.
Develop and maintain service standards aligned with the winery’s brand and values.
Ensure smooth staffing coverage, efficient workflows, and adherence to company standards.
Assist with product and inventory management Ensure the front of house is welcoming, well-maintained, properly stocked, seasonally decorated, and consistently clean, organized, and optimized for retail presentation and guest centered.
Staff Leadership Manage, train, and mentor tasting room associates and supervisors.
Create staffing schedules, manage labor budgets, and assist with performance reviews.
Foster a positive team culture built on communication, accountability, and hospitality.
Guest Experience Maintain exceptional customer service standards across all touchpoints.
Oversee and assist in tasting room service, wine tastings, VIP experiences, and on-site events.
Handle guest escalations with professionalism and solutions-focused thinking.
Wine Club & DTC Sales Support Wine Club Manager to enhance retention, membership growth, and customer engagement.
Drive tasting room sales, club sign-ups, and event participation.
Monitor sales performance, promotional activity, and the movement and popularity of retail and menu items, as well as overall guest feedback.
Events & Programming Coordinate with the Events Manager to support onsite events, wine club gatherings, and special experiences.
Ensure seamless execution and strong representation of the winery's brand.