General Manager

Penns Woods WineryChadds Ford, PA
15dOnsite

About The Position

Penns Woods Winery, family-owned and award-winning Pennsylvania winery, is seeking an experienced and dynamic General Manager to lead our day-to-day operations, elevate guest experience, and support our continued growth. This is a hands-on leadership role ideal for someone who thrives in a hospitality environment, enjoys building strong teams, and has a passion for wine, service, and operational excellence. Location: Chadds Ford, PA Employment Type: Full-Time, Wednesday - Sunday

Requirements

  • 3-5+ years of management experience in hospitality, retail, beverage, or winery/vineyard operations.
  • Strong leadership skills with the ability to motivate, train, and direct teams.
  • Excellent organizational and problem-solving abilities.
  • Strong customer service and communication skills.
  • Experience with POS systems (e.g., Commerce7), scheduling and reservations platforms (Tock and Homebase), and basic Excel/Google Sheets.
  • Ability to lift 50 lbs and work weekends, evenings, and event shifts as required.

Nice To Haves

  • Wine knowledge is a plus; willingness to learn is essential.

Responsibilities

  • Tasting Room & Hospitality Oversight Oversee day-to-day tasting room operations, guest services and property activities.
  • Develop and maintain service standards aligned with the winery’s brand and values.
  • Ensure smooth staffing coverage, efficient workflows, and adherence to company standards.
  • Assist with product and inventory management Ensure the front of house is welcoming, well-maintained, properly stocked, seasonally decorated, and consistently clean, organized, and optimized for retail presentation and guest centered.
  • Staff Leadership Manage, train, and mentor tasting room associates and supervisors.
  • Create staffing schedules, manage labor budgets, and assist with performance reviews.
  • Foster a positive team culture built on communication, accountability, and hospitality.
  • Guest Experience Maintain exceptional customer service standards across all touchpoints.
  • Oversee and assist in tasting room service, wine tastings, VIP experiences, and on-site events.
  • Handle guest escalations with professionalism and solutions-focused thinking.
  • Wine Club & DTC Sales Support Wine Club Manager to enhance retention, membership growth, and customer engagement.
  • Drive tasting room sales, club sign-ups, and event participation.
  • Monitor sales performance, promotional activity, and the movement and popularity of retail and menu items, as well as overall guest feedback.
  • Events & Programming Coordinate with the Events Manager to support onsite events, wine club gatherings, and special experiences.
  • Ensure seamless execution and strong representation of the winery's brand.

Benefits

  • Competitive compensation commensurate with experience.
  • Wine perks, employee discounts, and commission opportunities.
  • Growth opportunities within a thriving and respected local winery.
  • Supportive, passionate team environment.
  • Benefits Package.
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