ASM Global-posted 4 months ago
Full-time • Senior

The General Manager of View Boston in Boston, MA functions as the primary strategic business leader of the property, with responsibility for all aspects of marketing the venue and managing the operation of the overall business, including guest experience, event innovation, financial performance, sales and revenue generation and delivering a return on investment to key stakeholders. The GM ensures implementation of best practices, with the objective of exceeding guest expectations and increased profits. The person stepping into this role holds the property leadership team accountable for strategy execution and guides their individual professional development. The GM ensures sales engines are leveraged, initiating independent and proactive sales activities, when appropriate, to generate demand. This role is actively involved in the entertainment and tourism communities, and builds strong relationships with local officials, businesses, and customers. The GM oversees a staff of seasoned professionals across the entire operation including Operations, Sales & Marketing, Events, Food and Beverage, Finance and Human Resources. He/She/They will also own the relationships with influencer relations, as well as internal and external Communications, to develop and drive impactful strategies that will grow sales and elevate guest experience.

  • Attends relevant industry events and conventions to remain current with industry trends/innovations and monitor strengths and weaknesses of competition.
  • Explores new business opportunities and develops business plans designed to maximize property customer satisfaction, profitability, and market share.
  • Executes business plans designed to maximize property customer satisfaction, profitability, and market share.
  • Works closely with Sales and Marketing team to develop revenue generating strategies for property.
  • Creates a cohesive and high-performance operational team that continuously strives for positive results and improvement.
  • Serves as a passionate brand advocate and ensures that the intent of the brand is pulled through in the guest experience.
  • Reviews business related data such as market share, financial performance, employee engagement, and customer satisfaction.
  • Works with the team to develop effective pricing strategies, balancing seasonality, economy, customer segments, property objectives and customer satisfaction.
  • Builds strong rapport with ownership through proactive and on-going communications as well as in-person meetings.
  • Interacts with guests and other customers on a frequent basis to obtain feedback about their View Boston.
  • Bachelor’s degree, preferably in marketing, communications, business, hospitality or related field.
  • 10+ years of related experience, preferably in management operations, high-volume sales and marketing management, finance and accounting, or related professional area.
  • Experience in traditional attractions, ticketed museums, amusement parks, or family entertainment centers.
  • Deep understanding of traditional and innovative sales and marketing strategies.
  • Tremendous communication and leadership skills.
  • Significant experience building winning integrated sales, marketing, and operations teams and culture.
  • Proven leadership experience in a sales environment includes coaching, mentoring, hiring, training, and performance management.
  • Experience in food & beverage management for an entertainment, resort or restaurant venue.
  • Strong strategic thinking, analytical, and leadership skills.
  • Ability to proactively prioritize, manage, and complete multiple projects simultaneously.
  • Experience thriving in a fast-paced environment.
  • Knowledge of the local and regional attractions markets, venue operations, and special events industries.
  • Experience managing a wide variety of internal and external stakeholders.
  • Entrepreneurial, with the ability to balance strong creativity and innovation with practical solutions.
  • Competitive base salary plus bonus potential.
  • Generous benefits package that includes medical, dental, vision, life and disability insurance.
  • Paid vacation.
  • 401k plan.
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