General Manager, South Korea

Virbac•Bangkok, MA

About The Position

Experiencing together a unique human adventure Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business. The General Manager, South Korea leads the full country P&L with commercial accountability across companion and farm animal portfolios. This role exists to define and execute a market-relevant strategy that captures Korea’s rapid companion animal health market growth and strengthens Virbac’s commercial impact in farm animals, especially swine. Within 12–18 months, the GM should have established a clear strategic roadmap, delivered measurable commercial performance versus plan, strengthened brand and vet partner engagement, and elevated operational execution excellence. Success combines customer-centric commercial growth, operational discipline, and high-impact leadership. (South Korea companion animal health market size and growth: revenue rising from ~US$287M in 2022 with strong projected growth to ~US$946M by 2033.) A Director establishes and implements strategies that have short to mid-term (1-3 years) impact on business results in alignment with parent/independent organization objectives. • Leads multiple teams of directors/senior managers, and managers. • Develops short to mid-term (1-3 years) plans for optimizing the organization, function, or sub-function and the talent required to execute strategies in job area. Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension. Joining Virbac means joining dynamic teams ambitious for success. Add Your Talent to Ours! Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match! Focusing on animal health, from the beginning At Virbac, we provide innovative solutions to veterinarians, farmers and animal owners in more than 100 countries around the world. Covering more than 50 species, our range of products and services enables to diagnose, prevent and treat the majority of pathologies. Every day, we are committed to improving animals’ quality of life and to shaping together the future of animal health. Read more

Responsibilities

Own total country P&L performance with full responsibility for budgeting, forecasting, and financial outcomes.
Define and implement a differentiated country commercial strategy that balances long-term growth and near-term execution.
Translate global/area/regional priorities into locally executable plans.
Lead sales strategy for companion and farm animal segments with a focus on key accounts and channel expansion.
Build and optimize sales force effectiveness (SFE) and key account management (KAM) capabilities.
Institute disciplined sales performance management with metrics and forecasting accuracy.
Develop a localized marketing strategy that drives vet preference and owner engagement.
Oversee brand and product positioning, digital activation, and communication strategies.
Align cross-functional marketing and field efforts to maximize ROI.
Manage product lifecycle and pricing strategies based on competitive and value-based insights.
Optimize portfolio mix to balance mature brands with innovation opportunities.
Provide commercial leadership in swine health solutions and herd-level value propositions.
Engage technical stakeholders (vets, integrators) to influence product adoption and practice conversion (market data on swine vaccines not confirmed from public sources in this draft).
Build a high-performance, diverse, and inclusive organization with strong leadership capability and talent pipelines.
Promote a culture of accountability, learning agility, and cross-functional collaboration.
Ensure compliance with all regulatory, quality, and corporate governance standards in Korea.
Manage risk, escalation protocols, and crisis response readiness.