General Manager SEA LIFE

SEA LIFE • San Antonio, TX

5d • $80,000 - $90,000

About The Position

The General Manager of SEA LIFE San Antonio is responsible for delivery of the attractions strategy, short and long-term EBITDA, and guest satisfaction goals. Supporting the team with ensuring every guest enjoys a memorable, world-class guest experience and that every member of the team embraces and exhibits our company values.

Requirements

• Bachelor’s degree in business, management, or marketing (preferred)
• Minimum 3 years of experience at a manager level in a high visitor volume environment
• Proven track record of delivering EBITDA targets for at least 2 years
• Experience working with children and families (preferred)
• Strong leadership, business acumen, and operational mindset
• Financially astute with strong analytical and detail-oriented skills
• Creative, charismatic, and able to inspire innovation and drive results
• Adaptable, resilient, and confident with a “make it happen” attitude
• Excellent communicator with strong relationship-building and negotiation skills
• Self-aware, empathetic, and committed to team collaboration
• Passionate about delivering exceptional guest and customer service
• Thrives in fast-paced, dynamic environments with a focus on the big picture

Nice To Haves

• Bachelor’s degree in business, management, or marketing (preferred)
• Experience working with children and families (preferred)

Responsibilities

• Champion a guest-first culture and use data to understand and improve guest experience
• Lead the development and execution of strategic marketing plans across all channels
• Segment and target audiences, identifying new markets and growth opportunities
• Serve as a visible, values-driven Brand Ambassador internally and externally
• Ensure strong financial performance, including delivery of EBITDA, P&L, ROI, and cost control targets
• Optimize Revenue Per Capita (RPC) and channel yield; activate Midway revenue levers
• Drive productivity strategies and sustainable long-term growth
• Oversee capital project delivery on time, on budget, and with desired returns
• Foster a high-performance team culture with strong employee engagement
• Lead HR and talent development processes, focusing on DEI&A, wellbeing, and succession planning
• Build diverse, customer-centric teams and develop leaders across functional areas
• Maintain a low-risk, compliant operating environment with robust safety and profit protection
• Ensure operational efficiency, appropriate staffing, and consistent delivery of world-class experiences
• Manage all employment policies and procedures in partnership with HR
• Create and sustain external partnerships with nonprofits, local businesses, and authorities
• Use customer insights and analytics to drive strategic decision-making
• Execute change initiatives and adapt quickly to evolving business needs
• Promote open communication, safety, and a collaborative team culture
• Deliver on all CSR targets and represent the brand with integrity in the local community
• Perform other duties as assigned in alignment with the scope of the role

Benefits

• Excellent health care options (medical, dental, and vision that encourage preventative care).
• Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.
• Merlin Magic Pass for friends and family to enjoy the parks & attractions
• Recognition Programs and Rewards
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees