General Manager, Porsche

The CollectionCoral Gables, FL
7d

About The Position

This leadership position has full operational accountability for the Porsche brand within our multi-brand luxury dealership. The successful candidate will be responsible for driving financial performance, operational excellence, securing, mentoring, and motivating a team of professional sales associates, and brand stewardship while aligning Porsche-specific objectives with the broader dealership strategy. The General Manager ensures Porsche operates as a best-in-class business unit, delivering elevated guest experience, disciplined operations, and sustainable growth.

Requirements

  • Bachelor’s degree in business, Finance, or Management preferred; equivalent experience considered.
  • 7+ years of senior leadership experience within luxury automotive retail; Porsche experience strongly preferred.
  • Proven track record of full P&L ownership and multi-department operational leadership.
  • Strong financial acumen with the ability to interpret complex performance data.
  • Proven success in leading within a multi-brand dealership or enterprise retail environment.

Nice To Haves

  • Porsche experience strongly preferred.

Responsibilities

  • Porsche Brand Leadership Act as the senior executive authority for the Porsche brand within a multi-brand dealership environment.
  • Protect and elevate Porsche’s brand identity, standards, and exclusivity across all customer and operational touchpoints.
  • Serve as the primary liaison with Porsche Cars North America, ensuring full compliance with manufacturer standards, performance benchmarks, and reporting requirements.
  • Full Profit & Loss Ownership with Financial Oversight Maintain complete profit-and-loss responsibility for the Porsche division, including sales, service, parts, and F&I.
  • Develop, manage, and execute annual budgets, forecasts, and long-term strategic plans.
  • Analyze financial performance, identify risks and opportunities, and implement corrective actions to achieve revenue, margin, and expense targets.
  • Operational Excellence & Process Discipline Provide direct oversight of all Porsche operations, ensuring efficiency, scalability, and consistency with luxury best practices.
  • Establish and enforce operational KPIs, internal controls, and standard operating procedures.
  • Optimize inventory management, pricing strategy, and allocation to balance profitability with brand positioning.
  • Sales, Service & Retention Strategy Drive new and pre-owned Porsche sales performance while maintaining premium brand standards.
  • Partner with department leaders to maximize service absorption, customer retention, F&I performance, and accessory sales.
  • Leverage data, market trends, and competitive insights to inform pricing, marketing, and growth strategies.
  • Executive People Leadership Build, lead, and retain a high-performing Porsche leadership team within the larger dealership structure.
  • Set executive-level expectations for accountability, performance, and professional development.
  • Conduct succession planning and leadership development to ensure long-term operational continuity.
  • Client Experience and Relationship Management Personally engage with key clients, collectors, and high-net-worth individuals to foster loyalty and advocacy.
  • Ensure a seamless, elevated Porsche client journey from acquisition through ownership and service.
  • Oversee exclusive Porsche events, vehicle launches, and experiential initiatives.
  • Cross-Brand and Organizational Alignment Collaborate closely with executive leadership and peer General Managers across other brands to ensure alignment with enterprise goals.
  • Share best practices while preserving Porsche’s distinct operational and brand identity.
  • Support dealership-wide initiatives, governance standards, and cultural values.

Benefits

  • Medical, Dental, and Vision Insurance
  • Supplemental Benefits: Access to additional benefits such as accident insurance, critical illness insurance, and more.
  • 401(k) Plan: Generous employer match and a range of investment options to help you plan for retirement.
  • Paid Time Off (PTO): Flexible PTO to use for personal time, or illness.
  • Vacation: Paid vacation days to recharge and enjoy time away from work.
  • Holidays: Paid holidays to celebrate with family and friends.
  • Birthday Off: A paid day off to celebrate your special day.
  • Closed Sundays: Enjoy a day off every Sunday for work-life balance.
  • And Much, Much More: Additional perks and benefits to enhance your overall employee experience.
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