General Manager - Optical

National Vision•West Columbia, SC

12d

About The Position

See your leadership skills in focus! As a General Manager , you’ll lead a talented team, drive results, and create an amazing experience for both patients and associates every single day. The General Manager is responsible for the overall success, sales, and profitability of the store. This includes managing all aspects of operations — from financial performance and team leadership to merchandising, training, and patient care. You’ll set the tone for a positive, high-energy environment where exceptional service and teamwork thrive.

Requirements

5+ years of retail experience.
Proven ability to lead, coach, and build strong associate relationships.
Strong communication, organization, and problem-solving skills
Passion for providing exceptional customer service and driving sales.
Solid understanding of store operations and business performance.

Nice To Haves

Supervising experience preferred.
Knowledge of the optical industry is preferred.
Bachelor’s degree or equivalent experience preferred.

Responsibilities

Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
Partner with the Doctor to ensure every patient receives the highest level of care.
Conduct store audits and uphold quality, merchandising, and service standards.
Maintain open communication with the District Manager and provide accurate reporting.
Ensure the store and facility meet all corporate and safety standards.
Execute marketing, merchandising, and promotional initiatives according to brand standards.
Manage budgets, supplies, and inventory to meet financial goals.
Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
Lead by example — coaching your team toward sales and service excellence.
Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
Ensure compliance with company policies and maintain accurate associate files and records.

Benefits

Health & Dental Insurance
401k retirement savings with company match and stock purchase plan
Flex Spending Account
Generous Paid Time Off & Company Holidays
Parental leave
Employee eyewear discount
Short- and Long-Term Disability
Life Insurance
College scholarship program
Focus on professional growth and long-term career fulfillment:
Training programs: Develop your skills and knowledge with our comprehensive training offerings.
Educational Courses: Gain access to courses that support both your personal and professional development.
Emphasis on internal promotions and career advancement so you have opportunities to grow with us long-term.