General Manager (Multi-Concept)

Burial Beer•Asheville, NC

About The Position

Burial Beer is seeking an experienced General Manager to lead and unify front-of-house operations across our multi-concept hospitality and live music venues at our Buxton Avenue location on Asheville’s South Slope. This dynamic space brings together Eulogy, our live entertainment and private event venue, with VISUALS, our rooftop wine and cocktail bar. The two spaces operate as distinct concepts within a single, highly-integrated environment. This is a hands-on, highly collaborative role for a leader who thrives in event-driven, high-energy settings and understands how to balance hospitality, live entertainment, and operational excellence. The ideal candidate leads from the floor, works alongside their teams, and brings a strong people-first leadership style grounded in strong self-accountability. They have a deep adoration for music, beverage, and the guest experience, and take pride in creating meaningful moments for guests while serving as a steady, unifying presence across teams, programming, and service.

Requirements

5+ years of senior hospitality management experience, preferably within complex or high-volume operations
Proven experience managing multiple concepts simultaneously, with a demonstrated ability to unify operations, teams, and service standards
Excellent people leadership, organizational, and communication skills, with the ability to lead diverse teams in dynamic environments
Comfortable working nights, weekends, and event-heavy schedules as required by live entertainment operations
Calm under pressure, solutions-driven, and highly collaborative, with the ability to make sound decisions in fast-paced, high-impact settings
Ability to bend over, twist, kneel, stand
Ability to be on feet and walk for extended periods during events, concerts, and peak service times
Ability to navigate multi-level, high-traffic hospitality and event environments
Ability to work in loud, crowded, and fast-paced environments
Must be able to lift at least 50 pounds
Frequent computer and desk work - prolonged periods of sitting and working on a computer

Nice To Haves

Strong background in live music, events, or entertainment-driven hospitality preferred
Experience collaborating with or managing booking and/or programming teams is a plus
Deep understanding of Burial, VISUALS and Seance portfolio of products and brand narrative
General understanding of different beer styles and draft systems.
Effectively leads and integrates front-of-house operations across multiple, interconnected concepts by aligning people, systems, service standards, and communication to ensure consistent performance and guest experience
Proactively designs and manages a unified labor strategy that balances service quality, employee experience, and financial performance across concepts
Ensures operational safety by proactively identifying risk, enforcing venue policies, and maintaining compliance with safety protocols, crowd management, and incident-response standards during all events and service periods
Owns FOH labor budgets, productivity targets, and performance benchmarks through ongoing monitoring of labor efficiency, event profitability, and service performance, while identifying opportunities for operational and revenue improvement.
Exhibits strong financial acumen, multi-tasking abilities, and attention to detail
Demonstrates an internal commitment to leading through values, using them to guide decision-making, promote self-accountability, reduce the need for micromanagement, and ensure accountability when values are not upheld
Ability to maintain compliance to SOPs and product specifications, when it is necessary to protect company business and brand
Ability to lead clear, effective communication with ownership, leadership, and teams on a consistent basis and during periods of change and operational complexity
Ability to foster a space of inclusivity, and to teach others on the team the same

Responsibilities

Oversee all front-of-house operations across all concepts of Eulogy music venue and VISUALS Rooftop Wine Bar
Establish and uphold service standards and hospitality culture that drive a consistent, seamless guest experience across multiple concepts, programs, and events.
Maintain an active, visible leadership presence during peak service periods, concerts, and high-impact events
Lead FOH Coordinators, Leads and service teams across both concepts
Design and manage a unified, cross-trained staffing structure that supports multi-concept operations across spaces
Oversee labor planning and coverage to balance service quality, employee experience, and financial performance
Implement and manage fair, transparent tip pool structures.
Own FOH labor budgets, productivity targets, and performance benchmarks.
Monitor labor efficiency, event profitability, and service performance across concepts.
Identify opportunities to improve revenue, operational efficiency, and guest experience.
Report operational performance, insights, and recommendations to ownership and leadership.
Oversee private events across both concepts, ensuring seamless integration with existing programming and public service
Establish clear communication channels between all teams and foster collaborative, solution-oriented team and leadership culture
Ensure consistent policies, SOPs, and service standards across concepts
Oversee front-of-house operations for live music events including coordination with with booking, production, and bar teams to ensure smooth execution
Directly manage and support the Talent Manager role and responsibilities related to bookings for music venue, Summer Concert Series and overall artist management on site
Plan and staff live music events in alignment with operational needs, supporting effective service flow and guest experience
Ensure all events are planned and executed with safety as a priority, maintaining compliance with venue policies, crowd management standards, and risk-mitigation practices.
Manage service quality, staffing levels, and guest flow for rooftop operations
Work with ownership and beverage leadership on wine bar programming and guest experience
Ensure rooftop programming aligns with music venue and South Slope operations as a whole when applicable