General Manager, Insurance

Madrivo

21d • Remote

About The Position

The Mission
Your mission is to architect, launch, and dominate a premier Direct-to-Consumer Insurance vertical within the Madrivo ecosystem. This is not a "maintenance" role; this is a founding-executive opportunity to build a high-independent-asset-value vertical from the ground up.

Leveraging Madrivo’s powerhouse reputation, in-house agency, and exclusive media inventory, you will own the entire lifecycle of the Insurance vertical—from sales and strategic partnerships to monetization optimization and media strategy. You will be responsible for delivering exceptional ROAS for carrier partners, maximizing yield for our publishers, and ensuring a seamless, high-intent experience for the end consumer.

The Outcomes (Your First 12 Months)
Vertical Launch & Revenue: Establish a high-growth Insurance vertical achieving $5M in top-line revenue with a minimum 20% gross margin.
Yield Optimization: Extract an additional 5% margin through sophisticated post-monetization strategies (cross-sells, remarketing, and path optimization).
Publisher Dominance: Establish the #1 Insurance offer within the Madrivo network, consistently delivering the highest eCPM for our internal and external publishers.
Strategic Acceleration: Build a roadmap that accelerates our 5-year enterprise strategy, creating a vertical with massive standalone asset value.

Are you ready?
If you are a sophisticated sales executive with a growth mindset and the technical depth to build a $25M Insurance empire, we want to talk to you. This is your chance to own a vertical, build a team, and create a high-value asset under the Madrivo banner.

Requirements

• 5+ years of proven success within the Insurance lead generation space (Auto, Health, Life, or Medicare).
• Experience building an Insurance vertical for an aggregator or agency from scratch, specifically leading demand for a $25M+ annual revenue business.
• Experience closing, onboarding, and scaling the top buyers of leads, clicks, and calls in the Insurance industry.
• Experience orchestrating monetization throughout the consumer journey to maximize every cent of yield.
• Experience leading media buying strategies (Search, Social, Native, or Email) that resulted in positive yield for the house and high ROAS for the buyers.
• Ability to work autonomously as a hands-on contributor in the early days, with the vision to recruit and lead a world-class team as you scale.

Responsibilities

• Own the entire lifecycle of the Insurance vertical—from sales and strategic partnerships to monetization optimization and media strategy.
• Delivering exceptional ROAS for carrier partners
• Maximizing yield for our publishers
• Ensuring a seamless, high-intent experience for the end consumer.
• Establish a high-growth Insurance vertical achieving $5M in top-line revenue with a minimum 20% gross margin.
• Extract an additional 5% margin through sophisticated post-monetization strategies (cross-sells, remarketing, and path optimization).
• Establish the #1 Insurance offer within the Madrivo network, consistently delivering the highest eCPM for our internal and external publishers.
• Build a roadmap that accelerates our 5-year enterprise strategy, creating a vertical with massive standalone asset value.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed