General Manager - Franchise

Hilton Technologies • Gulf Shores, AL

8d

About The Position

Peachtree Group is a privately held, fully integrated real estate investment management, lending, and servicing platform. The company owns, operates, manages, and develops hotels and invests in hotel- and other commercial real estate-related assets throughout the United States. Through its affiliate, Peachtree Group Hospitality Management, Peachtree manages the performance of 100+ hotels across 27 brands with 14,000+ rooms in 26 states.

The Embassy Suites Beach Resort in Gulf Shores, Alabama, is a brand-new beachfront resort offering elevated service, upscale amenities, and unforgettable coastal experiences. We are currently seeking an experienced General Manager to oversee this beautiful coastal property.

Position Overview:
The General Manager is responsible for the overall leadership, strategic direction, and operational performance of this full-service resort. This role requires a dynamic hospitality leader with strong full-service experience, deep food & beverage expertise, Hilton brand knowledge, and proven success operating in a highly seasonal market.
The General Manager will drive revenue growth, operational excellence, guest satisfaction, and team engagement while maintaining compliance with Hilton brand standards and Peachtree’s financial and operational expectations.

Requirements

• 8+ years of General Manager experience in a full-service hotel environment.
• Significant food & beverage leadership experience required.
• Proven P&L leadership with measurable performance results.
• Strong systems knowledge (Hilton platforms, Profit Sword, Hotel Effectiveness, M3, and Hospitality PMS systems).

Nice To Haves

• Resort or high-seasonality market experience strongly preferred.
• Prior experience with Hilton-branded hotels preferred.
• Bachelor’s degree in Hospitality, Business, or related field preferred.
• Hospitality certifications: CHA, CHRM, CHSP, are a plus.

Responsibilities

• Drive total hotel performance including Rooms, F&B, Catering, and ancillary revenue.
• Lead annual budgeting, forecasting, and capital planning.
• Maximize profitability through strategic labor management and cost controls.
• Partner with ownership and asset management on long-term value creation.
• Direct oversight of all food & beverage operations, including outlets, banquet/catering, and seasonal programming.
• Drive F&B profitability while enhancing guest experience.
• Ensure strong cost controls, inventory management, and menu engineering.
• Collaborate with culinary leadership to elevate brand-aligned offerings.
• Maintain full compliance with Hilton Worldwide brand standards and QA processes.
• Ensure effective use of Hilton systems, including OnQ/PEP and revenue platforms.
• Lead brand audits, action planning, and guest satisfaction initiatives.
• Strategically manage peak and off-season labor models.
• Develop creative programming and community partnerships to drive shoulder-season demand.
• Maintain service consistency during high-volume summer months.
• Recruit, develop, and retain top hospitality talent.
• Build a culture of accountability, engagement, and performance.
• Lead succession planning for department heads.
• Serve as a visible, hands-on leader across all departments.
• Maintain exceptional guest satisfaction scores.
• Actively engage in the Gulf Shores community.
• Represent the hotel and Peachtree in local tourism and business organizations.

Benefits

• Peachtree Group provides a comprehensive benefits package, including medical, dental, vision, disability, and life insurance.
• We also offer a generous 401(k) retirement match.
• To support work-life balance, we provide Paid Holidays and Paid Time Off.
• Additional perks include access to our Employee Assistance Program and Fund.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager