General Manager, Consumer Lending

Credible

82d • $163,000 - $230,000

About The Position

Credible is seeking a General Manager, Consumer Lending to oversee our core lending verticals Squads — student loans (private and refinance), personal loans, and related products such as debt consolidation and HELOC. This role is responsible for the entire P&L across each of these categories, with a mandate to scale through a mix of organic channels, partnerships, and paid media. Reporting directly to the Chief Revenue Officer, the General Manager will drive near-term execution while setting a clear multi-year vision for both product and distribution strategy. The role will have end-to-end ownership of strategy, performance, and resource allocation, supported by dedicated product, development, and customer acquisition teams. This is a pivotal role in Credible’s growth story. We’re looking for a leader who combines commercial execution and distribution expertise with strategic foresight, thrives in ambiguity, and knows how to rapidly scale consumer finance marketplaces.

Requirements

• Education: Bachelor’s degree in Business, Finance, Marketing, or related field required. MBA or advanced degree a plus.
• Industry Experience: 10+ years in fintech, marketplace, or consumer lending roles with proven success in scaling acquisition.
• P&L Management: Demonstrated experience owning a business unit P&L, including revenue forecasting, budgeting, and resource allocation.
• Growth Marketing & Partnerships: Track record in scaling growth strategies and paid media, combined with deep experience structuring and growing distribution partnerships.
• Leadership: Strong leadership experience in high-growth environments, with success leading cross-functional teams and influencing product roadmaps.
• Communication: Excellent communicator who is comfortable negotiating externally and presenting to ELT.
• Financial Expertise: Proficiency in financial modeling and analysis (Excel/Google Sheets), with the ability to evaluate unit economics, budget and complete ad hoc industry analysis.
• Analytical & Data-Driven: Skilled in leveraging data, BI tools (Tableau, Looker, PowerBI), and analytics to optimize performance.
• Execution in Ambiguity: Adept at balancing immediate execution with long-term strategy in dynamic, fast-paced environments.

Nice To Haves

• Ownership mindset: You think like an owner of the business and hold yourself accountable to outcomes.
• Strategic + tactical: You can set a 3 year strategy while also diving deep into weekly performance numbers and managing quarterly OKRs.
• Commercial driver: You excel in distribution growth, partnerships, and paid media.
• Collaborative leader: You build trust, align teams, and motivate people around clear goals.
• Analytical: You ground decisions in data, with a sharp eye for detail (unit economics and performance drivers) and ability to know the right questions for your team to get maximum leverage.
• Resilient in ambiguity: You are resourceful and proactive when priorities shift or markets move quickly.

Responsibilities

• Full P&L ownership – Own the P&L for consumer lending categories, set ambitious revenue and profitability targets, forecast growth, allocate resources, and deliver results with regular reporting to Credible’s Executive Leadership Team (ELT).
• Scale lending partnerships – Drive borrower acquisition and growth across SEO, partnerships, and paid media channels, increasing share of voice, impression share, and funnel conversion.
• Lead and expand strategic partnerships – Cultivate, negotiate, and scale high-impact lender and marketing relationships that drive measurable revenue growth and broaden reach.
• Drive category expansion – Launch and scale new products (e.g., HELOC, debt consolidation) by identifying opportunities, supporting deal negotiation, and overseeing execution of OKRs.
• Champion product and tech collaboration – Partner with Product and Engineering to deliver enhancements that improve borrower conversion, partner integrations, and marketplace performance.
• Drive strategic growth initiatives – Spearhead cross-functional projects, distribution opportunities and campaigns aimed at growing revenue and marketing profit.
• Leverage data for optimization – Monitor performance metrics and unit economics, using analysis to identify opportunities, mitigate risks, and guide data-driven decision making.
• Lead a high-performing team – Provide leadership across the Consumer Lending Squads that fosters accountability, executional excellence, and alignment to company-wide OKRs.
• Cross-functional collaboration – Work with Finance, Legal, and Operations to ensure Squads are operating efficiently, compliantly, and aligned with Credible’s strategic objectives.
• Executive communication – Provide updates to the CRO and/or Credible’s ELT via weekly meetings, monthly reviews, and quarterly business updates with clear insights and action plans.

Benefits

• Eligible for an annual discretionary bonus
• Medical/dental/vision insurance
• 401(k) plan
• Paid time off
• Other benefits in accordance with applicable plan documents

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees