About The Position

This Graduate Assistant (GA) position in Alumni Engagement Communications involves managing the department's social media accounts across Facebook, Instagram, and LinkedIn, including content development, campaign management, posting, responding to inquiries, analytics reporting, and environmental scanning to improve engagement. The GA will also research and develop videos for alumni services and social media, interview and write alumni spotlight stories for online and print publication, and assist with the comprehensive marketing plan for Homecoming, including website and social media content. Additional responsibilities include managing alumni birthday program communications, utilizing basic design skills for digital marketing visuals, serving as a liaison to campus committees, working tablings to promote Alumni Engagement events, assisting in marketing research for alumni engagement needs (email, print, online communication), and supporting Alumni Engagement staff with other events and projects as necessary. The role is pre-professional and requires 25 hours per week.

Requirements

  • Eligible for appointment as per the requirements in the Graduate Assistant Handbook.
  • Must be a degree seeking graduate student at Illinois State University in Communication, MBA, Marketing, CTK, or Recreation Administration.
  • Requires 25 hours per week availability.

Nice To Haves

  • Strong writing abilities and an understanding of AP style.
  • Social media experience/knowledge of multiple platforms (Instagram, Twitter, Facebook, Tik Tok, etc.) including calendaring, monitoring and analyzing.
  • Experience with video production as it relates to social media.
  • Experience with design studios such as Canva, Adobe Photoshop, or Adobe Illustrator.
  • Strong organizational skills, ability to manage long-term projects, and the ability to deal with rapidly changing priorities.
  • Attention to detail.
  • Ability to think creatively.
  • Ability to work independently and with a team.
  • Ability to interact effectively with individuals of diverse populations and ages to represent Alumni Engagement well within the University community as well as the external community.
  • Demonstrate familiarity with the University.

Responsibilities

  • Manage the department's 25+ social media accounts across Facebook, Instagram, and LinkedIn by developing content, campaigns, posting interesting and helpful information, responding to questions, reporting analytics and performing environmental scanning. Doing continuous research to improve engagement and reach.
  • Research and develop videos as needed for alumni services and engagement (specifically for social media usage).
  • Interviewing and writing alumni spotlight stories to publish online and in print.
  • Assist with creating and managing the comprehensive marketing plan for Homecoming including website content, social media content, etc.
  • Managing the alumni birthday program communications.
  • Utilize basic design skills to create visuals for digital marketing.
  • Serve as liaison to various campus committees.
  • Work tablings to promote Alumni Engagement events and opportunities.
  • Assisting in marketing research for alumni engagement needs (ie email, print, alumni services, online communication, etc.).
  • Assist the Alumni Engagement staff with other events and projects as necessary.
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