FVP, Director of Marketing Data & Analytics

Axos Bank • San Diego, CA

7d • $150,000 - $180,000

About The Position

The Director of Marketing Data & Analytics leads Axos’ enterprise marketing data function, transforming raw internal and external data into trusted, sales ready signals that drive revenue efficiency. This role owns the upstream data supply powering lead creation, scoring, routing, activation, and measurement across all growth businesses. Partnering closely with Marketing, Sales, RevOps, MarTech, and Enterprise Data, this leader balances speed, quality, governance, and scale while ensuring Salesforce and downstream systems remain clean and reliable.

Requirements

• Bachelor's degree preferred
• 10+ years of experience in marketing analytics, RevOps, data operations, or revenue enablement
• Proven success building and operating data pipelines supporting Salesforce‑driven sales organizations
• Strong experience partnering with Sales, Marketing, and Enterprise Data teams at scale
• Deep understanding of lead lifecycle management, identity resolution, scoring, CRM governance, and marketing activation

Nice To Haves

• Background in financial services, banking, fintech, or other regulated environments preferred

Responsibilities

• Own the end‑to‑end marketing data lifecycle, including ingestion, normalization, identity resolution, enrichment, scoring, and governed release into Salesforce and activation platforms
• Build proprietary signal pipelines and reduce reliance on vendor‑provided lists over time
• Define and enforce marketing‑grade signal taxonomy, scoring logic, and MQL readiness standards
• Partner with Sales and RevOps to improve MQL‑to‑SQL conversion, reduce lead decay, and accelerate time‑to‑first‑touch
• Establish closed‑loop measurement from signal to pipeline and outcomes
• Set and uphold data quality, governance, consent, lineage, and auditability standards
• Lead a small, senior onshore team and leverage offshore resources for scale and execution
• Design operating models that use automation and AI to scale impact without linear headcount growth

Benefits

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

What This Job Offers

• Job Type: Full-time
• Career Level: Director