Full-Stack Web Developer

Nightforce Optics-posted 3 days ago

Full-time • Mid Level

Meridian, ID

51-100 employees

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Nightforce Optics is seeking a skilled Full-Stack Web Developer to join our creative Marketing team and help bring our brand to life online. Known for our precision optics, we extend the same commitment to quality across every digital touchpoint. In this role you will be responsible for building, maintaining, and optimizing our website to deliver fast, seamless, and engaging user experience. You'll work on delivering smooth, high performance web experiences from front to back, combining clean, responsive interfaces with reliable, scalable service-side logic. Whether it's implementing product display pages, refining the online store, integrating content management tools, or developing features that support marketing campaigns, you'll ensure every visitor experience is seamless, fast, and reflective our company values of quality and precision. While not responsible for internal systems or company-wide infrastructure, you will interface with marketing tools, analytics platforms, and business systems like inventory or fulfillment APIs to ensure consistency across digital touchpoints. Familiarity with DevOps principles helps support smooth deployments, automated testing, and efficient updates to the live website. If you're passionate about crafting high-performance web experiences that reflect a premium brand, we'd love to hear from you.

Web Development & Implementation Build and maintain scalable full-stack web solutions that power the marketing website and its supporting infrastructure.
Implement interactive front-end features using modern frameworks (e.g., React) and develop back-end logic to support data flow, page rendering, and third-party integrations.
Translate design mockups and marketing requirements into functional, responsive code that performs across devices and browsers.
Maintain clean codebases and reusable components to support ongoing improvements and content updates.
Performance & Reliability Optimize website performance and responsiveness, with a focus on speed, uptime, and minimal resource use.
Identify and resolve bugs or inefficiencies affecting the user experience.
Conduct regular testing and performance audits to uphold high standards for site quality and reliability.
Collaboration & Communication Work closely with cross-functional teams including marketing, content, design, SEO, and analytics to align digital execution with campaign goals.
Clearly communicate timelines, blockers, technical limitations, and project status to non-technical team members.
Participate in sprint planning, team check-ins, and collaborative development using tools like Slack, GitHub, and project management platforms.
Strategy & Project Execution Lead and manage the technical aspects of marketing website projects—from planning and development to deployment and refinement.
Collaborate on digital strategies to support product launches, campaign rollouts, and ongoing site enhancements.
Help evaluate and select tools, services, and frameworks that best support long-term site scalability and flexibility.
DevOps & Deployment Set up and maintain automated build and deployment pipelines using tools like GitHub Actions, Netlify, Vercel, or similar.
Ensure website deployments are stable, fast, and reversible, with minimal downtime or disruption.
Monitor site health and infrastructure to proactively address issues and scale resources during periods of high traffic.
Contribute to automated testing systems for regression protection and functionality assurance.

A bachelor’s degree in Computer Science, Information Technology, or a related field is preferred; however, equivalent professional experience may be considered in place of formal education on a year-for-year basis
3+ years of experience in full-stack web development, with a strong focus on front-end performance and user experience.
Proficient in HTML, CSS, JavaScript, and frameworks such as React/Next.js or Vue.js.
Back-end experience with Node.js, Ruby on Rails, or similar frameworks.
Experience working with APIs, headless CMS platforms, and cloud-based services.
Familiarity with version control (Git), build tools, and CI/CD pipelines.
Understanding of responsive design, accessibility standards, and cross-browser compatibility.
Solid understanding of performance optimization, caching, and SEO fundamentals.
Experience instrumenting and analyzing sites with Google Analytics 4, Microsoft Clarity or Hotjar.
Experience working within agile or iterative development environments.

Experience in e-commerce platforms (e.g., Shopify, BigCommerce, or custom solutions).
Exposure to DevOps tools like Docker, Netlify, or Vercel.
Experience with workflow automations in n8n, including webhooks that invoke internal and external tools.
Hands-on experience with headless CMS solutions, preferably Strapi.
Background working in a product-focused brand or consumer goods company.
Interest in outdoor products, firearms, or optics

100% paid benefits for the employee including: medical, dental, vision, short term disability, long term disability, and life insurance.
Paid Time Off Package - 60 hours your first year and increases year after year
10-13 paid holidays per year
Matching 401k after one year of employment
4-day work week, who doesn't like 3-day weekends?
Pride in our product
Employee discount on scopes and Nightforce apparel

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