Full-Stack Marketer

Bonusly

6d•$112,000 - $165,000

About The Position

This role exists because managers are struggling, and the old playbooks aren’t helping. At Bonusly, we believe the strongest teams aren’t built by policies, programs, or annual processes. They’re built through daily habits: recognition, feedback, check-ins, and moments of real connection between people doing the work. Managers sit at the center of that system. They’re expected to motivate, align, and develop their teams—often without the tools or language to do it well. This role exists to change that. We’re looking for a Full-Stack Marketer on our Habits Business Unit to lead audience development for managers. This is a new audience for us, and a critical one. This role is a mix of growth and product marketing, supporting everything from market research and message testing to content, campaign, and creative development. We’re looking for someone who understands the manager mindset, has strong opinions about what drives better team growth and culture, and can turn those beliefs into stories, experiments, and momentum in the market. Success in this role is not about marketing new features. Your job is to shape how managers think about their role—and how Bonusly helps them be better, day after day.

Requirements

Experience building/developing an audience from scratch
Proven ability to develop and validate positioning and messaging for a defined buyer
Direct experience supporting/growing a PLG motion in SaaS (required)
Experience running and reporting on growth or audience experiments (paid, organic, or both)
Comfort partnering closely with designers on creative direction
Ability to translate product capabilities into compelling, clear stories
Experience using AI tools to accelerate content and campaign creation, but enough editorial taste to make it unique and valuable
Clear communicator with strong written and presentation skills
Bias toward action, learning, and iteration
Deep curiosity about how good teams work—and where they break down

Responsibilities

Develop and champion the positioning, messaging, and narrative for the Habits BU (internally and externally)
Build a deep understanding of the manager buyer and their journey—their pain, language, objections, motivations, and watering holes
Partner closely with Product at every step, bringing customer research, market insights, and learning from experiments to influence vision, strategy, and roadmap decisions
Prove what resonates by running real-world experiments and sharing what you learn, early and often
Challenge outdated marketing playbooks and help us find more modern, effective ways to reach managers
Tell differentiated, compelling stories you’re proud to put your name on
Define and evolve positioning and messaging for managers as the product and market evolve
Be real and ensure our promises match product reality (no hand-waving or marketing fluff)
Influence and enable internal teams with clarity, conviction, and shared language
Develop and segment the manager audience using data, research, and qualitative insight to understand which managers to focus on, why they matter, and how their needs differ
Design, run, and analyze growth experiments across paid, organic, and less-obvious channels, using clear hypotheses and success signals to guide what we scale or stop
Partner with channel owners to test and refine messaging, creative, and offers—connecting performance data back to audience insights, not just channel metrics
Use AI as a force multiplier for drafting, iteration, and creative exploration across formats
Develop campaigns, landing pages, and content that feel vibrant, real, and progressive
Move fast, learn faster, and raise the quality bar with each iteration
Work closely with your BU lead on strategy and product direction
Collaborate directly with design, product, and GTM on creative strategy and execution
Bring internal teams and current customers along with you through thoughtful enablement and GTM content