Full-Stack GTM Engineer

August•New York, NY

About The Position

At August, we’re building AI designed for one thing: helping law firms practice better. Unlike tools built for the AmLaw 100, our focus is on midsized firms — where efficiency, client service, and competitive advantage matter most. Our platform helps lawyers draft, review, and analyze documents at scale, turning what used to take hours into minutes. We’re trusted by forward-thinking firms across the U.S., Australia, and Asia, and backed by leading investors (NEA, Pear VC, Stanford Law) to grow globally. We move quickly, learn directly from clients, and believe that AI is transforming the practice of law. THE ROLE We're looking for a software engineer to build and optimize the technical infrastructure that powers customer acquisition. You'll design data pipelines, integrate third-party APIs, build experiment frameworks, and systematically improve performance across our outbound, SEO, and automation systems. This is systems engineering applied to go-to-market. You'll write code, design architectures, instrument analytics, and run optimization experiments—the same technical work as any backend or infra engineer, just applied to acquisition systems instead of product features.

Requirements

2-4+ years of software engineering experience at SDE2 or SDE3 level
Strong programming skills: Python, JavaScript/Node.js, SQL
API integration expertise: REST APIs, webhooks, OAuth, rate limiting, error handling
Experience at a top-tier technology company (e.g., Amazon, Flipkart, Zomato, PhonePe, Razorpay, Setu, Uber, Google, Meta, D.E. Shaw, or similar)
Data engineering fundamentals: ETL pipelines, data transformations, analytics instrumentation
Systems thinking: Design scalable, maintainable infrastructure
Experimentation mindset: A/B testing, statistical analysis, systematic optimization
Degree from a top engineering institution (IIT, BITS Pilani, NIT, IISc, or equivalent)

Nice To Haves

Experience with GTM automation platforms (Clay, Amplemarket, Apollo, HubSpot APIs)
Knowledge of LinkedIn APIs, scraping techniques, or anti-detection systems
Familiarity with SEO tools and APIs (Ahrefs, SEMrush, Google Search Console)
Hands-on with analytics platforms (PostHog, Mixpanel, Amplitude, Statsig)
Experience with Google Ads API or programmatic advertising systems
Background in data engineering, analytics infrastructure, or experimentation platforms
Prior work on referral systems, viral loops, or growth automation
Startup experience (especially pre-Series B)

Responsibilities

Design and implement multi-channel prospecting pipelines using Clay, Amplemarket, and Apollo APIs
Build experiment frameworks to A/B test email sequences, subject lines, send times, and message variants
Develop lead enrichment and scoring systems with automated data quality checks
Implement webhook-based response detection and automated routing logic
Optimize deliverability: SPF/DKIM/DMARC configuration, domain warmup automation, bounce handling
Build LinkedIn prospecting automation: connection requests, message sequences, engagement tracking
Design rate limiting and anti-detection systems to maintain account health at scale
Implement targeting optimization: systematic testing of job titles, seniority, industries, company sizes
Build analytics pipeline to track connection rates, response rates, meeting bookings by segment
Develop session management and proxy rotation infrastructure
Automate technical SEO: schema markup generation, sitemap updates, crawl error monitoring
Build content optimization pipelines: keyword research automation, content gap analysis, meta tag generation
Integrate Google Search Console API for ranking tracking and organic traffic attribution
Design experiment framework for title patterns, URL structures, internal linking strategies
Implement performance monitoring: Core Web Vitals tracking, page speed optimization automation
Build referral tracking system: unique link generation, attribution logic, conversion tracking
Design viral loop mechanics: referral incentive automation, reward distribution, fraud detection
Implement analytics dashboard: viral coefficient tracking, referral funnel analysis, cohort performance
Integrate with CRM and billing systems for automated reward fulfillment
Instrument event tracking across all acquisition channels using PostHog
Build data warehouse ETL: aggregate data from Clay, HubSpot, Amplemarket, Google Ads, LinkedIn
Design A/B testing framework with Statsig: experiment allocation, variant tracking, statistical analysis
Develop real-time dashboards for outbound performance, SEO rankings, referral metrics, conversion funnels
Build attribution modeling system: multi-touch attribution, CAC by channel, LTV cohort analysis
Integrate Google Ads API for programmatic campaign management
Build automated bidding systems: budget allocation, CPC optimization, keyword performance monitoring
Implement ad variant testing framework: systematic rotation of ad copy, landing pages, targeting parameters
Develop conversion tracking and ROI analysis pipelines
Build HubSpot API integrations: bidirectional sync with GTM tools, automated lead scoring, workflow triggers
Design data quality systems: deduplication logic, enrichment automation, field validation
Implement sales analytics: pipeline visibility, lead source attribution, conversion rates, deal velocity tracking
Build internal tools for sales ops: custom dashboards, reporting automation, forecast modeling