The Store Manager provides leadership and direction to the store staff and successfully executes company strategies. The primary responsibilities of the Store Manager are to determine and maintain optimal staffing levels, recruit, hire, educate, and motivate a team of brand advocates who in turn inspire the customer. They are responsible for setting the example for customer engagement and selling for their team. They are responsible for maximizing store profitability by controlling expenses, protecting company assets, and by ensuring that store standards and processes for customer service, merchandising, operations, sustainability, and community participation are consistent and well-executed.