Oversees the frontline in the absence of the Front End Manager. Coaches, teaches and develops all frontline team members to ensure excellent member service. The Front End Lead teaches, develops and motivates all team members for the successful execution of membership programs and initiatives as well as front line operations. The FEL is responsible for monitoring, driving and coaching for desired membership/member experience goals and results. Ensures that all membership products are offered and Member orders/requests are processed in a positive, timely, and efficient manner. The FEL delegates work, monitors staffing and compliance with operational standards. Provides excellent customer service to our Members. Leadership: Know their business/business acumen. Exhibit strategic thinking and sound decision-making thorough knowledge and utilization of business data. Lead through change. Model leadership competencies, build credibility and act as a champion for business growth. Communicate effectively. Provide the information teams require to be successful. Build high performing teams by creating a culture of collaboration. Provide honest and timely direction, follow up and feedback that will drive business results and support team member engagement. Deliver results. Execute business expectations within expected timeframes by setting clear expectations, utilizing follow up and accountability. Team Members: Teach, coach and lead through the club level training process. Support team member engagement within all areas of responsibility to enable the application of policies, procedures and compliance. Drive a culture of development, strategic thinking and acting, ethical decision making and engagement. Lead with the team member and member in mind to address any and all concerns and to escalate any concerns, as appropriate. Ensure a safe and positive environment and experience for the team members. Embrace inclusion and diversity, by working together with collaboration and respect. Acknowledge team member success, work as a team to achieve goals, identify and retain top talent. Members: Guarantee service excellence through all points of contact. Set service standard expectations for all team members. Provide team support and empowerment to resolve every member concern. Ensure a safe and positive environment and experience for the members. Daily commitment to GOLD Member Standards Greet, Anticipate, Appreciate (GAA) Fast, Friendly Full, Fresh, Clean Club Standards: Lead teams to deliver GOLD club standards daily. Define and model GOLD- Grand opening look daily All items stocked and promotional plans executed Maintain visible accurate signage Clean and organized, inside and out