Freelance Director, CX Strategist

Syneos Health • Columbus, OH

123d • $85 - $100

About The Position

The Director, Customer Experience Strategy, is an integrator and architect to craft a tailored experience in partnership with subject matter experts that crafts sticky experiences that (re)positions the brand value to the moment of need with a relentless goal of reducing motivational friction. This role ensures mindset and channel-appropriate content delivery designed to (re)motivate brand engagement and product use, serving as strategic connective tissue with other CX, Content, Brand, and Medical Strategists to create a cohesive brand experience design.

Requirements

• 6-8+ years relevant experience in online advertising.
• Bachelor's degree or equivalent experience preferred.
• Practical experience with marketing automation and familiarity with MarTech stacks.
• Strong CRM experience leveraging customer insights and data.
• Comfortable using marketing analytics programs.
• Understanding of SEO/PPC and paid search best practices.
• General understanding of channel planning and multi-channel marketing.
• Proven ability to understand customer needs and generate creative solutions.
• Strong interpersonal and verbal communication skills.
• Excellent organizational skills and ability to juggle multiple responsibilities.
• Ability to think critically about complex relationships and strategies.

Responsibilities

• Client-specific ownership of developing and executing customer experience strategies, with an emphasis on search efforts.
• Lead day-to-day experience design project execution across various accounts independently.
• Leverage behavioral science and data-centric SYNH resources to support faster identification of experience-based strategies.
• Lead the development and facilitation of customer journey workshops and internal working sessions.
• Develop digital/CX strategies, including the creation of client-facing presentations with detailed solutions.
• Drive the development of strategic work, including customer journey mapping and persona development.
• Build and maintain relationships in a multi-discipline, high-performance environment.
• Promote and drive knowledge of customer-centric approach within the Ad group.
• Proactively share relevant best practices and identify solutions to grow the business.

Benefits

• 401k match eligibility for freelance, temporary, or contract employees.
• Paid time off or benefits through provisions in the Affordable Care Act or State-specific requirements.
• Compliance with all applicable federal, state, and municipal paid sick time requirements.

What This Job Offers

• Career Level: Director
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree