Freelance Content Strategist

Weber Shandwick • New York, NY

318d • $50 - $55

About The Position

We're hiring a Freelance Content Strategist who will assist us with the strategy, development, and execution of content strategy and content design across multiple platforms for our clients. In this role, you'll collaborate with our user experience, editorial, design, search, and development teams, to provide strategic counsel and data-driven insights throughout the full project lifecycle. Our 130-strong group of mobile and digital experts doesn't just preach about the transformational power of technology; we make it a reality by turning out everything from Enterprise website redesigns to mobile apps and experiential digital projects. Recognized for punching far above our weight in terms of both quality and growth, we're seeking believers and achievers who greet every new opportunity with energy and enthusiasm.

Requirements

• Experience working on projects from pitch or ideation through flawless execution
• Strong background in website content strategy, site architecture, user-centered design, and editorial strategy
• Comfortable working with cross-functional teams
• Ability to craft and lead client interactions
• Proactive, solution-oriented, and collaborative practitioner
• Strong analytical thinking skills
• Ability to simplify complex information and provide concise recommendations
• Familiarity with SEO, UX, and Analytics

Responsibilities

• Partner with content creators to ensure work falls in line with the content strategy: on-brand and consistent in terms of style, quality, and tone of voice
• Collaborate extensively with analytics, search, UX, design, and engineering/development partners, both internally & externally
• Edit copy from copywriters to ensure it falls in line with the content strategy
• Liaise with UX designers on crafting wireframes and content models (skeletons) using Figma or Miro real-time and offline via annotations
• Conduct quantitative and qualitative content analysis on current sites, both owned and competitors
• Configure and manage content inventories and audits
• Create content templates, outlines, and summaries incorporating metadata
• Analyze site data for user paths and top-level content trends
• Identify opportunities for increased site findability and accessibility
• Create navigational models and website taxonomies for large, Enterprise clients
• Work within a modular and component-based framework or content management system

Benefits

• Freelance position with flexible hours
• Competitive hourly rate of $50.00 - $55.00

What This Job Offers

• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services