Freelance Associate Director, Creative Strategy

Wasserman • Los Angeles, CA

111d

About The Position

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com. Job Overview: We are collecting resumes to create a database for the Associate Director of Creative Strategy position. This role will be project-based, with compensation and time commitment varying depending on the project. We will reach out if we find that your profile aligns with our needs. The Associate Director is accountable for building bridges and connections between traditional data points and groundbreaking creative. A collaborative, fact-driven, creative thinker with great human and business instincts in today’s digital world, your primary responsibility is to ensure that the Wasserman team consistently produces visionary work grounded in clear, concise insights. You’ll be involved in the distillation of raw data, information and factual insights into fresh, evocative and inspiring catalyst points that fuel the ideation, creation, and delivery of extraordinary creative work. Wasserman believes in Unlocking Truth and Delivering Difference for our clients, and the Associate Director must be a creative, flexible thinker that is able to use multiple inputs and data sources in order to deliver on this belief. You will be the primary source for delivering strong perspectives on a brand’s industry, consumer, category, business strategies and their place in wider culture while developing and driving compelling creative concepts. This is an ideal position for someone that has a solid foundation in brand strategy work from an established agency but is looking for the opportunity to stretch beyond that foundation, build and integrate it into an agency in a more seamless and effective way while pushing the business forward creatively.

Requirements

• 5-7+ years relevant experience with minimum of 2 years of strategy work at an agency or inside an organization.
• Proven skills required to create, maintain and enhance customer relationships.
• Innate curiosity, proactive thinking and ability to think creatively when planning strategy.
• Well-developed analytical and problem-solving skills.
• Exceptional communication skills, both orally and in writing.
• Superior interpersonal skills and the ability to create rapport with people.
• Strong attention to detail and highly organized.
• Ability to multi-task and be flexible under stressful circumstances.
• Prior experience and/or knowledge in sports, music, and entertainment are beneficial.
• Proficiency with Adobe Creative Suite, PowerPoint, Keynote.

Responsibilities

• Creative Brief development.
• Distilling the key information from consumer, category, culture, and company into one brief that acts as a springboard for great ideas.
• Partnering with Account leads to transforming client briefs into strong creative briefs.
• Taking research, information, and insights and distilling them down into a singular strategic idea for creative teams to operate from.
• Idea enhancement: spotting a great creative idea from a rough sketch and nurturing that idea to fit with strategy.
• Proactively keeping up to date with innovations and interesting movements in the tech and media space.
• Identifying opportunities for learning and sharing with clients and prospects.
• Developing a deep understanding of the media habits of today’s Gen Z and Millennial consumers.
• Pushing the envelope with presentation skills to sell great work internally and to clients.
• Developing opportunities for proactive brand and communication strategy workshops.
• Staying involved in and helping guide creative ideation and concepts throughout the process.
• Understanding the landscape for the client’s business/sector and industry contexts.
• Monitoring ongoing creative trends within sports, entertainment, lifestyle and culture.
• Championing a collaborative approach and encouraging team relationships with account handlers.
• Thinking daily about business development and new revenue opportunities.
• Contributing to new client pitches and responding to RFPs.

Benefits

• Independent contractor payment based on established hourly rate or project rate proposed by Wasserman.
• Compensation varies by contractor’s experience, length of project, and total project budget.
• Additional payment for overages will need written approval before invoicing.

What This Job Offers

• Number of Employees: 1,001-5,000 employees