Freelance Account Director, Social & Influencer Strategy

Weber Shandwick • Detroit, MI

276d • $70 - $70

About The Position

Weber Shandwick is currently seeking a Freelance Director, Social Strategy to join our team in Detroit. This motivated collaborator will bring their passion for all things social to our high-performance, collaborative team. As a Director, you will work closely with both senior and junior staff members across teams to provide sound digital counsel and manage day-to-day work. This is a client-facing role so the ability to work with all types of people is really important. The ideal candidate should be a proactive team player who thrives in a fast-paced, always-changing environment. Successful candidates typically have a solid digital communications, marketing or integrated communications background and with a mix of experience across client campaigns. You must have exceptional project management skills and want to be involved in all aspects of the work we do, from helping to build social strategy to helping us execute it flawlessly.

Requirements

• 6-10 years in digital communications and marketing positions in roles focused on social media
• Experience supporting large clients or organizations driving innovative social media programs
• Deep expertise in social media, including content formats, available ad targeting and analytics capabilities
• Experience working closely with several types of teams such as creative, strategy, media planning and PR
• Familiarity and comfort working with senior-level stakeholders and clients
• A keen passion for tracking social media and influencer trends and leveraging them to solve client challenges across a range of industries
• Knowledge of and interest in social media listening programs and the ability to transform findings into actionable insights for clients
• Ability to manage multiple projects at various stages simultaneously
• Ability to work in a fast-paced, highly collaborative, multi-disciplinary team
• Resilient mindset, deep curiosity and a healthy sense of humor

Nice To Haves

• Familiarity with a wide range of social media platforms including LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, etc.
• Familiarity with Google Analytics and a wide range of community management, social listening and social media management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite or similar tools
• Superb research skills with the ability to conduct desk research independently
• Top notch written skills, able to write engaging short form social content
• A strong comfort level with Microsoft Excel and Microsoft PowerPoint
• A clear communicator and persuasive presenter both virtually and in person
• Ability to think strategically about the development of social media programs
• Demonstrated success translating client needs into workable plans/projects
• Strong organizational, time management and project management skills
• Ability and desire to quickly learn new systems and tools
• Self-motivated, entrepreneurial and endlessly curious

Responsibilities

• Lead the development and implementation of social media campaigns integrating into larger paid, owned and earned programs
• Educate clients and colleagues about emerging trends, platforms and best practices
• Implement digital engagement campaigns for top-tier clients
• Oversee client's social media channels including editorial planning, content development, paid media, social listening, social media monitoring and content performance analytics and ongoing social strategy
• Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences
• Serve as a key client contact in the management of digital campaigns, providing both reliable project management and strategic counsel as needed
• Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being met
• Support new business development efforts in pitch development and presentations

Benefits

• Freelance position with competitive pay

What This Job Offers

• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services