Free People Global Customer Insights Analyst
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About The Position
Free People is seeking a dynamic and proactive Global Customer Insights Research Analyst to join our Consumer Insights Team. In this pivotal role, you will support the business by enhancing visibility and identifying new research opportunities. Your responsibilities will include staying informed about macro-trends and validating cross-functional research across digital, brand, and category teams. You will uncover the nuances of consumer behavior in the ever-evolving fashion industry, helping to drive business decisions that resonate with our customers. As a Global Customer Insights Research Analyst, you will lead comprehensive market intelligence initiatives by analyzing brand competitors, product offerings, promotions, and macroeconomic trends to uncover critical external market influences. You will synthesize and integrate customer preference data and trend insights from external sources, augmenting internal data to inform decision-making. Your proactive approach will influence product development and brand positioning efforts through conducting SWOT analyses to identify and capitalize on opportunities derived from both internal and external research. In addition to research and analysis, you will manage customer panel initiatives and expand survey and focus group experiences to improve the breadth and depth of insights. You will assist in the launch and management of customer and non-customer panels for the UK and FP Movement, exploring and evaluating potential research partners to enhance current capabilities. Your support will extend to diverse projects aimed at shaping consumer-centric strategies across the organization. Reporting and presentation are also key components of this role. You will create easily digestible presentations that summarize key learnings and recommendations to leadership, introducing more routine insights reporting to ensure continuous visibility into customer trends and behaviors.
