Franchise Management & Marketing Associate
About The Position
Warner Bros. Discovery Global Consumer Products Inc. seeks an Associate for the Global Franchise Management & Marketing department. The Associate will support the VP and Sr. Manager on the CP business for the Horror, WBTV and Discovery portfolios. This role is responsible for the day-to-day facilitation of franchise and marketing initiatives, including review of marketing submissions and supporting the creation of franchise plans, marketing initiatives and marketing materials. The position requires a deep knowledge of the Horror genre, including leading horror franchises (including IT, The Conjuring Universe, Friday the 13th, Nightmare on Elm Street); WBTV franchises including Friends, The Gilmore Girls, Ted Lasso; and Discovery Network properties including The Food Network and HGTV. They should have strong written and verbal communication and be comfortable liaising with internal and external parties at various levels, including but not limited to other WBDGCP departments (Category, Retail Business Development, Creative, Finance, Legal, Insights, Themed Entertainment, Digital, etc.), WBD Divisions (Franchise Development, NLC, Home Ent., WBIE, WBA, Adult Swim, etc), vendors, colleagues around the world, etc.
Requirements
- Minimum 3 years marketing experience required
- Previous marketing experience required
- 2+ years Entertainment industry experience strongly preferred
- Bachelor’s degree with coursework in business/marketing strongly preferred
- Significant knowledge of the WBTV and Horror entertainment landscape
- Strong proficiency in Microsoft Word, Excel, Power Point and presentation software programs required
- Clear understanding of marketing principles
- Knowledge of digital platforms and media marketing tools
- Strong understanding of Licensing preferred
- Strong written and oral communication skills
- Ability to work in a team environment with changing priorities; possess flexibility and adaptability skills
- Must have the ability to pay close attention to detail and understand written and oral instructions
- Must have the ability to work well under time constraints
- Must be able to handle multiple projects and prioritize assignments
- Must have the ability to effectively meet critical deadlines
- Must be a team player
Nice To Haves
- Franchise management experience a plus
- Photoshop and Illustrator knowledge is a plus
- Must be well organized with effective and proven planning and follow-through skills
- Must be a self-starter, dependable, and optimistic
- Knowledge of file set-up, maintenance and filing procedures
- Knowledge of basic math, spelling, grammar, punctuation
- Fluent command of the English language required; second language is a plus.
Responsibilities
- Review, route and approve all licensee and retailer marketing submissions for assigned properties
- Assist in executing franchise strategies and marketing initiatives in support of core franchises and individual properties
- Develop materials for franchise presentation decks, licensee and retailer pitch decks, sizzle videos, and similar related materials needed to drive the business
- Assist with acquisition, development, approval and use of Theatrical and TV assets
- Assist in executing social media content strategy and calendar across all platforms and develop innovative marketing approaches to delight and engage fans
- Obtain necessary internal, external and 3rd party approvals (including Legal, Brand Assurance usage rights, and Talent) for all CP driven marketing materials and assets for licensees and promotional partners
- Maintain Brand Assurance guidelines and ensure timely updates and team communication
- Act as first point of contact for product development and brand related questions
- Coordinate outside resources, agencies and vendors, along with associated deadlines for development, budget and delivery
- Solicit industry and competitive trend information from Sales/Retail, Category, Creative/Product Development and Global Insights teams as well as external data sources
- Collect and submit updates to the Franchise Monthly Newsletter for assigned properties
- Other projects and duties may be assigned dependent on business development and needs
Benefits
- health insurance coverage
- an employee wellness program
- life and disability insurance
- a retirement savings plan
- paid holidays and sick time and vacation
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
