Fragrance Marketing Manager

MECCA • Richmond, VA

46d

About The Position

As the Fragrance Marketing Manager, you will lead the development and execution of fully integrated marketing strategies for MECCA's fragrance category. Bringing together creative flair and strategic precision, you will champion end‑to‑end campaign development; from insight‑driven briefing through to seamless execution across all channels. You will act as both category custodian and brand advocate, representing global and local fragrance partners while ensuring marketing activity is insight‑led, commercially focused, and deeply connected to the MECCA brand and customer. In this role, you will draw on your understanding of luxury, beauty and cultural trends to elevate category storytelling, strengthen brand equity, and drive both immediate performance and long‑term strategic growth.

Requirements

• Proven experience developing and delivering integrated, omni‑channel marketing campaigns.
• A background in either agency or client‑side marketing, ideally within beauty, luxury, fragrance, or related categories.
• Strong understanding of local market and customer dynamics, with the ability to translate global brand equity into locally relevant execution.
• Experience working cross‑functionally in fast‑paced environments, with excellent stakeholder management and coordination skills.
• Exceptional briefing capabilities and comfort operating with autonomy.
• A strong balance of creative storytelling and strategic rigor.
• Highly articulate communication skills, with an ability to convey brand narratives-particularly luxury narratives - with clarity and emotional resonance.
• A proactive and improvement‑oriented mindset, always seeking new opportunities, efficiencies, and ways to elevate the category.

Responsibilities

• Leading the creation and execution of integrated marketing plans across MECCA's fragrance portfolio.
• Partnering closely with global and local fragrance brands to localise strategy, ensuring alignment with MECCA customer insights and ANZ market nuances.
• Driving the end‑to‑end campaign planning process, producing clear, insight‑rich briefs that guide internal creative, social, digital, press, and brand experience teams.
• Translating global brand direction into compelling, locally resonant marketing programs.
• Managing fragrance trade marketing activity, balancing short‑term commercial needs with long‑term brand‑building priorities.
• Identifying opportunities to improve marketing processes, streamline workflows, and enhance cross‑functional collaboration.
• Staying attuned to cultural, luxury, fashion, and beauty trends to inspire creative direction and category storytelling.
• Communicating with clarity and influence across internal and external stakeholders, demonstrating strong judgement and effective prioritisation.

Benefits

• Professional development programs and first-class digitised learning offering
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs
• Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Health and Personal Care Retailers
• Education Level: No Education Listed