FP&A Marketing Budget Analyst

Whataburger•San Antonio, TX

About The Position

The FP&A Marketing Budget Analyst provides analytical and financial planning support for Marketing initiatives. This role focuses on budgeting, forecasting, and performance analysis for marketing spend, ensuring alignment with organizational goals and efficient resource allocation. The analyst will partner closely with Marketing, Finance, and cross-functional teams to deliver actionable insights that drive strategic decision-making.

Requirements

Strong analytical and problem-solving skills.
Proficiency in Excel and financial modeling; experience with BI tools preferred.
Ability to communicate complex financial concepts to non-financial stakeholders
Bachelor’s degree in Finance, Accounting, Economics, or related field.
4+ years in FP&A, financial analysis, or marketing finance.
Experience with budgeting, forecasting, and variance analysis.

Responsibilities

Develop and maintain quarterly and annual marketing budgets, support forecast cycles, and ensure accuracy and timeliness of budget submissions.
Monitor marketing expenditures, identify variances, and provide insights on ROI for campaigns, promotions, and sponsorships.
Conduct pre- and post-analysis for promotional activities and Limited Time Offers (LTOs).
Prepare monthly and quarterly reports for Marketing leadership and FP&A, and deliver ad hoc analyses on marketing performance, pricing, and customer behavior.
Support the development of dashboards and KPI tracking tools to drive data-informed decision-making.
Partner with Marketing teams on campaign planning and execution, and liaise with Supply Chain, Operations, and Data Science for integrated insights.
Assist in aligning marketing strategies with financial objectives and provide recommendations for process improvements.
Support the implementation of new tools and systems for financial analysis to enhance reporting efficiency and accuracy.

Benefits

Competitive Weekly Pay
Bonus Program with 250% Upside Potential
Performance for Pay Program – Eligibility to Receive a Pay Increase Once a Year, Based on Performance
Opportunities for Career Development and Growth
Healthcare and Life Insurance Benefits
Paid Time Off - 5 Weeks on Day 1
Flex Weeks - Remote Work Arrangement
Paid Corporate Holidays
401(k) Savings Plan with a Competitive Company Match
Paid Parental Leave – Subject to Eligibility Requirements
Short-Term Disability
Long-Term Disability
Scholarship Program - You and Your Dependents are Eligible!
Whataburger Family Foundation (Hardship Grant Assistance)
Discounted Meals For You and a Guest
Wireless Service Discounts
Computer & Software Discounts
Fitness / Gym Discounts
Awards and Recognition For All You Do
Retirement Celebration Program