Cartesia-posted 3 months ago
Full-time • Mid Level
San Francisco, CA
51-100 employees

We’re hiring our first Founding Product Marketer to shape how we bring products to market, tell our story, and drive adoption among developers, creators, and enterprise customers. This is a great opportunity to join at the ground level and build product marketing from scratch at one of the most exciting companies in AI. You’ll set the tone for our positioning, launches, and customer engagement, with direct access to founders and the chance to grow into a leadership role as the team scales.

  • Own and run product launches, ensuring customers and the broader market clearly understand new features and updates.
  • Lead product-led growth initiatives, including designing onboarding flows, in-product messaging, and content that drives self-serve adoption and engagement.
  • Write and edit high-impact customer-facing content including website copy, landing pages, newsletters, case studies, and blog posts.
  • Develop and maintain personas, messaging frameworks, and positioning across all product lines.
  • Conduct competitive intelligence and translate insights into clear positioning and differentiated narratives.
  • Partner with Product and GTM teams to cultivate customer feedback loops and use them to shape roadmap and messaging.
  • Own growth marketing initiatives, ensuring content is optimized for discoverability and engagement, as well as managing any vendor/agency relationships.
  • Contribute to GTM efforts with sales enablement support (e.g., adapting messaging for customer conversations), while keeping the primary focus on outward-facing storytelling.
  • 5+ years of technical product marketing experience, ideally in infrastructure, developer tools, or generative AI.
  • Experience working in an early-stage or high-growth technology startup environment.
  • Proven experience driving or enabling product-led growth initiatives, including onboarding, in-product messaging, or self-serve activation.
  • Proven track record of owning end-to-end launches and driving measurable growth.
  • Experience creating repeatable launch playbooks and scaling marketing programs from 0→1.
  • Strong copywriting and storytelling skills with the ability to make technical concepts accessible.
  • Experience collaborating cross-functionally with Product, Sales, and Growth.
  • Scrappy, entrepreneurial mindset—comfortable thriving in an unstructured, fast-moving environment, and effective at managing ambiguity and rapidly shifting priorities.
  • Data-driven: track KPIs like adoption, market share, and campaign ROI to guide strategy.
  • Experience marketing developer-facing products or cultivating developer communities.
  • Hands-on exposure to growth marketing, SEO, and KOL management.
  • Lunch, dinner and snacks at the office
  • Fully covered medical, dental, and vision insurance for employees
  • 401(k)
  • Relocation and immigration support
  • Your own personal Yoshi
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