Founding Marketing Lead

Granted • New York, NY

114d

About The Position

Granted is building the trusted front door to healthcare. We’re still early, which means our focus is clear: figure out who we serve best, learn what makes the product click, and tell the story in a way that keeps people coming back. That’s where you come in. We’re hiring a Founding Marketing Lead who’s excited to get hands-on. The work is scrappy and creative: testing messages with real users, shaping how we show up in the world, and turning early signals into a story people believe in. You’ll work side-by-side with our CEO and product team to bring Granted to the public, and help set the foundation for how millions of consumers will experience healthcare. This is a hybrid role (4 days in/1 day WFH) based in NYC (our office is down in Chelsea!).

Requirements

• 6–8+ years of experience in marketing, ideally having dabbled across either product marketing, brand, and/or content work.
• An insight-driven mentality - you seek truths from users and the market to shape how we tell our story.
• B2C storytelling and copywriting strength: you write and edit with clarity, empathy, and a human voice - especially important in a sensitive category like healthcare.
• Experience as a marketer in health tech or other complex, regulated industries is a strong plus.
• Product orientation: you work closely with product teams, using user insights to shape positioning and messaging.
• Growth orientation: you’re comfortable engaging with acquisition and retention levers.
• Bias for action: you thrive in ambiguity, move quickly from idea to execution, and learn by shipping.
• Hands-on mentality: you’re equally comfortable being the strategist and the doer—drafting website copy, writing messaging frameworks, and shaping launch plans.

Nice To Haves

• Experience in performance marketing to collaborate effectively and connect messaging to growth experiments.
• Experience in brand/comms-oriented roles, with a focus on discovery, experimentation, and retention-oriented storytelling.

Responsibilities

• Launch Granted to Americans: Lead the go-to-market plan from positioning and messaging to scrappy storytelling, content, and early press.
• Clarify who we serve: Pressure-test ICP hypotheses through lightweight experiments (landing pages, surveys, message tests) to identify which cohorts show the strongest signals.
• Shape and test our story: Explore different ways of telling our narrative, establishing a voice that is approachable, trustworthy, and clear—setting the foundation for how Granted shows up in the world.
• Own content marketing: Run our blog and other channels, turning user and market insights into content that educates, builds trust, and drives engagement.
• Grow our early community: Help manage our early access program, turning passionate users into champions, feedback partners, and storytellers.
• Work cross-functionally: Partner directly with our CEO, Growth PM, and Brand Designer to turn insights into external-facing stories and small-scale tests.
• Stay scrappy: Roll up your sleeves—draft copy, ship landing pages, test narratives, and run lightweight brand/PR experiments.
• Steward the marketing budget: Make thoughtful calls on where to invest limited resources, ensuring every dollar drives learning or impact.
• Manage vendors smartly: Bring in and oversee partners (creative, research, specialized marketing) when needed to accelerate efforts without losing focus.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level