Founding Marketer

Silna Health•New York, NY

98d

About The Position

Founding Marketer at Silna In healthcare, trust isn't just important—it's everything. We're looking for our first Product Marketing leader to help establish Silna as the most trusted name in healthcare insurance workflows. Having achieved product-market fit and secured Series A funding, we need a strategic product marketer who understands the delicate balance between healthcare operations and practice success. You'll craft compelling narratives that demonstrate how Silna empowers medical practices to focus on patient care by simplifying their insurance and billing workflows. This role goes beyond traditional product marketing—you'll be instrumental in building a brand that healthcare professionals trust to handle their critical business operations.

Requirements

4+ years of product marketing experience in B2B software or SaaS companies
Track record of successfully launching products and driving customer adoption
Strong understanding of complex B2B sales cycles and stakeholder management
Exceptional ability to translate technical solutions into clear value propositions
Experience creating effective sales enablement materials and go-to-market strategies
Proven ability to build compelling narratives that establish trust and credibility

Nice To Haves

Background in building product marketing functions from scratch at high-growth companies
Experience working in regulated industries where trust and credibility are paramount
History of marketing complex workflow solutions to business users
Track record of successful product launches in competitive markets

Responsibilities

Practice-Focused Narrative: Create positioning and messaging that resonates with healthcare providers by demonstrating a deep understanding of their administrative challenges and insurance workflow complexities.
Trust Building: Develop content that showcases our expertise in healthcare operations, insurance workflows, and practice efficiency—establishing Silna as a reliable partner in practice success.
ROI Storytelling: Craft compelling case studies and success metrics that clearly demonstrate the financial and operational impact of streamlining insurance workflows.
Stakeholder Understanding: Map and deeply understand the diverse decision-makers in medical practices—from office managers and billing staff to practice administrators and physician owners.
Sales Enablement Excellence: Create sophisticated sales materials that help our team address common practice pain points, demonstrate ROI, and build credibility with healthcare providers.
Operational Expertise: Partner with our product team to translate complex insurance workflows and operational improvements into clear, compelling benefits for medical practices.
Curate our Physical Presence: Coordinate and refine our company participation at industry conferences and events, including booth strategy and content, developing presentation materials and talking points for speaking engagements