Founding Marketer

Brainbase Labs•San Francisco, CA

10d•$120,000 - $170,000

About The Position

We're building the first AI Workforce. We believe every company will soon have AI Employees working alongside their human team—handling conversations, operations, and workflows end-to-end. Brainbase is the platform that makes this possible. In just over a year, we’ve grown from zero to $XM+ ARR, with customers ranging from fast-growing SMBs to Fortune 50 enterprises. We’re well-funded and backed by top investors, and our team is a multi-national team coming from Harvard, Stanford, Berkeley, and more. We care about results, ownership, and hunger. We're scaling Brainbase Conversational, a platform designed for teams across industries to build, test, deploy, observe, and autonomously improve conversational agents. We're currently live in over ~150 deployments across automotive, hospitality, and enterprise, and want to build out our marketing motion for the product. This is a Founding Marketer role for our Brainbase Conversational product. There is no playbook to follow—you’re helping build our marketing playbook from scratch. Your job is to build and own our entire marketing motion, with inbound leads as the primary focus. You'll be defining our brand, messaging, and owning our online and social presence.

Requirements

Experience building or owning marketing at an early-stage B2B SaaS or developer-adjacent company
Strong product marketing instincts—especially in technical or category-defining products
A track record of shipping campaigns that generate real demand, not vanity metrics
The ability to turn ambiguous products into clear, compelling stories
Comfort operating without structure, approval chains, or safety nets
High personal bar for quality in writing, design, and narrative

Responsibilities

Define Brainbase’s positioning, messaging, and narrative across the website, sales collateral, and product
Build the initial demand engine: content, events, webinars, partnerships, and experiments that generate real pipeline
Work hand-in-hand with sales to craft ICPs, refine messaging, and turn objections into assets
Create thought leadership around AI Employees, applied AI, and the future of work—without hype or fluff
Launch and scale campaigns across owned and paid channels, iterating aggressively based on signal
Develop customer stories, case studies, and proof points that make the product feel obvious to buy
Establish early brand standards (visual, voice, tone) and enforce them with taste and discipline
Instrument marketing performance and report clearly on what’s working, what’s not, and why