Founding GTM Lead

Crosby • New York, NY

105d

About The Position

We’re looking for a Founding Go-To-Market (GTM) Lead to build and own the commercial side of our business. As one of the first hires, you’ll partner closely with the founders to define our positioning, acquire early customers, and lay the foundation for scalable growth. This role is ideal for a builder who thrives in ambiguity, can wear multiple hats, and is excited to create a playbook for sales and growth.

Requirements

• 3–8+ years in sales, business development or growth roles at high-growth startups (bonus if you’ve been an early hire).
• Track record of closing enterprise or mid-market deals and building pipeline from scratch.
• Strong understanding of B2B SaaS go-to-market motions (sales-led, PLG, partnerships).
• Data-driven, but willing to experiment and move fast.
• Excited about being a founding team member, with the associated risk/reward, ownership, and impact.

Responsibilities

• Build and execute the end-to-end sales motion: sourcing leads, running discovery, managing demos, negotiating contracts, and closing deals.
• Develop our early marketing strategy: content, campaigns, events, and thought leadership.
• Establish and manage our customer success approach to ensure adoption, retention, and advocacy.
• Collect feedback from customers and the market to influence product roadmap and strategy.
• Lay the foundation for a future GTM team (sales, marketing, success) by building processes, playbooks, and metrics.

Benefits

• Direct collaboration with the founders and the opportunity to shape company strategy.
• Autonomy and ownership to build a GTM function from the ground up.
• The chance to have outsized impact at an early-stage company.
• Competitive salary and significant equity compensation.
• Comprehensive health, dental, and vision insurance.
• 401k (including employer match on contributions made while employed by Crosby).
• Flexible PTO.
• In-person team in NYC with a collaborative, high-energy environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level